Logo design stands out as one of the most important elements in the branding process for a company. A well-crafted logo will tell the brand’s identity, the work it does and its services and give many messages to the consumer with a single image. For this reason, it is necessary to pay special attention to some elements when designing logos.
Working with a professional graphic designer for logo design is, of course, the right approach. Their knowledge and experience in colour usage, icons and signs should be used. However, if you don’t have enough budget, you can also design your own logo. In this case, you can also take advantage of the logo design tips that experts will discuss below.
What to look out for when designing a logo?
1. Know the brand well –
When making a logo for your own company, you need to determine your company’s values, purpose and vision well. The shape of your design also changes depending on your target audience and products. For this reason, you need to get to know the brand well and understand your vision well.
Since logo design reveals brand identity, the colours you use, the font is very important. To use these elements correctly, it is necessary to know the brand well.
2. Know your audience –
As is the case with website design, it’s important to know your target audience well before creating your company logo. Thus, you will be able to choose the typography, colours, and other elements of your logo so that it is as effective as possible and attracts your target audience.
3. Aim for Easy Recall –
When designing a logo, you should not try to add every detail to the logo. Very complex logos are not preferred today. Instead, it is worth turning to simple and simple clear logo designs so that users can easily perceive the message you want to send with your logo.
4. Use Colours & Fonts Accurately –
The colours you use in your logo are important because they reflect many things about your brand image. Each colour reflects a different message and emotion. Therefore, it is also worth knowing the psychology of colours and their representation.
You must use colours for the message and emotion you want to give in your logo design, as it will directly affect users’ perceptions. Even users who see only your logo before your website enters feel internal by looking at the colours. For this reason, the use of colour is important.
Like in colours, when designing logos, fonts and characters trigger a different feeling. Not every font is suitable for every company, and using the wrong fonts can also negatively affect the brand image. Therefore, it is also worth paying attention to the fonts you use.
Fonts are divided into two main types—fonts with quotation marks and protrusions around the edges of letters and fonts that are simpler without quotes. There are also handwritten fonts.
Fonts with fingernails are often used by companies that do more corporate or fashionable work. Such quoted fonts can be used for an authority indicator with a more serious stance.
Simple fonts without nails are used by companies that are a little more energetic, appeal to a younger audience, advocate innovation and have modern approaches.
5. Make it memorable –
When creating your company logo, the goal you need to set for yourself is that people need to memorize it quickly and efficiently. The logo is often the first thing people will see about your business, which allows them to remember it. For example, if we presented you with the logo of big brands like Apple, Nike or McDonald’s, you could certainly identify them at a glance. What for? These logos have a simple and unique design, which allows them to make an impression and be easily recognizable.
Opt for simplicity instead, don’t put too much detail in your logo. If you overload your logo with details, it will be much less readable and have less impact when printed in a small format. Make your logo stand out from the crowd and attract the attention of your customers and future customers: make it unique. Your logo must immediately be understood and associated with your business. A simple and unique Logo Designer Hyderabad will remain anchored in consumers’ memory more easily.
6. Use Sketches –
It is always best to try some sketches before directly designing on the logo maker or drawing board. Practising on paper allows you to draw various logo ideas in your mind. After drawing, pick the one that seems impressive to you. Creating a logo is not about beauty, but it’s about the sense which it reflects about the company’s services.
7. Always get a second opinion –
Never underestimate the value of a second opinion to recognize components you might have missed during the design period. Once you are done with the logo design idea, ask for other people to check it. A reputed Logo Designer Mumbai pins up his work-in-progress on the wall for review of its employees.
8. Be Timeless –
It can be an extremely great idea to create a “trendy” logo that young people will love! However, the most important thing to note is that fashion is temporary. Something that excites people right now can be as boring as taking analytical philosophy in six months!
Of course, you can include pieces from current trends in your logo, but in doing so you should be selective and calculate how much of what is “popular and fashionable” today will be remembered in a few years!
Remember, once you’ve unveiled your logo, people will identify with it. It is not easy to immediately change your perception in humans with a new logo.
9. Be authentic –
Since the logo plays an important role in the branding process, designs that resemble the logos of different companies or have been taken one-on-one will also create a negative for the brand. The lack of authenticity will show that the identity of the brand and the work it does is not original.
You can review and be inspired by designs by other companies to get inspiration and get an idea of how designs are made. However, when making your own logo, it is very important to apply your own ideas to your design by turning to an original design.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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