When Should You Perform an SEO Audit? A Comprehensive Guide

SEO Audit

Search Engine Optimization (SEO) is an effective digital marketing strategy that can boost website traffic, enhance user experience, and increase conversions. However, continuous efforts and optimizations are required to maximize the benefits of SEO.

Regular SEO audits are crucial to keeping your SEO strategy on track. This comprehensive guide will explore different scenarios when you should consider conducting an SEO audit, providing valuable insights and practical advice.

When You Launch a New Website

Performing an SEO audit should be a top priority when launching a new website. The early stages of your website’s development are crucial for setting a solid foundation for SEO success. You can identify potential technical SEO issues that may hinder your website’s performance by conducting an audit.

This includes checking for proper indexing, optimizing your sitemap configuration, evaluating your URL structure, and ensuring mobile-friendliness.Moreover, an SEO audit during the website launch phase lets you comprehensively understand your website’s strengths and weaknesses.

 It provides valuable insights into how well your website is optimized for search engines and helps you develop an effective strategy immediately. By addressing any identified issues early on, you can prevent future problems and establish a strong SEO presence.

After a Major Redesign or Update

When you make significant changes to your website, such as a redesign, structural modifications, or content updates, it is crucial to conduct an SEO audit. These updates can impact technical SEO aspects, potentially affecting your website’s visibility and rankings on search engines.

By performing an audit, you can ensure that your website remains search engine-friendly and user-friendly after implementing the changes.During an SEO audit, after a significant redesign or update, you can evaluate crucial elements such as meta tags, headings, internal linking, and URL structure.

This allows you to identify any inconsistencies, missing elements, or potential issues that might have arisen during the update process. Addressing these issues promptly can safeguard your website’s organic visibility and maintain a positive user experience.

When Your Traffic and Rankings Drop

Experiencing a significant decrease in website traffic and rankings signals that an SEO audit is necessary. The decline in performance could stem from various factors, including technical SEO issues, toxic backlinks, or duplicate content.

By conducting an audit, you can pinpoint the root cause of the drop and take appropriate measures to rectify the situation.During the SEO audit, you can analyze critical performance metrics, review your website’s on-page and off-page elements, and examine your backlink profile.

This comprehensive assessment will help you identify and resolve technical issues, optimize your content, and address potential penalties or negative SEO factors impacting your website’s performance. Implementing the necessary improvements can revitalize your SEO efforts, regain lost traffic, and improve your search engine rankings.

When Expanding Your Website

Expanding your website by adding new pages, products, or services is an exciting growth opportunity. However, it also requires an SEO audit to ensure the seamless integration of these additions into your website’s existing structure and content.

An audit will help you identify any potential technical SEO issues arising from the expansion, allowing you to address them proactively.During the SEO audit, you can evaluate the new pages or sections for proper indexing, internal linking, and keyword optimization.You can also review the impact of the expansion on your website’s overall structure, navigation, and user experience.

By conducting an audit before and after the expansion, you can ensure that your new additions align with your SEO strategy, maintain search engine visibility, and provide a positive user experience.Remember, performing regular SEO audits is essential for maintaining the long-term success of your SEO strategy.

Each scenario provides an opportunity to assess and optimize your website’s SEO performance, enabling you to stay ahead of the competition, improve rankings, and enhance user experience.

Regular Intervals

To maintain a successful SEO strategy, it is essential to conduct regular SEO audits, whether quarterly or yearly. SEO is an ongoing process; consistent audits help identify emerging issues and opportunities.

By staying proactive with audits, you can stay ahead of your competition, maintain organic visibility, and improve your website’s rankings.You may consider partnering with a specialized agency for a comprehensive and professional SEO audit.You can learn more about SEO audit services at https://www.fortismedia.com/en/services/seo-audit/.


Performing regular SEO audits is crucial for maintaining an effective SEO strategy. Understanding when to conduct an audit enables you to identify and address technical SEO issues, enhancing your website’s visibility and rankings.

Whether you are launching a new website, making critical updates, noticing a decrease in traffic and rankings, expanding your website, or following regular intervals, conducting an SEO audit is highly recommended. Consider hiring an SEO professional or partnering which can provide valuable insights into your website’s strengths and weaknesses, ultimately helping you develop an impactful SEO strategy. Remember, SEO audits are not a one-time task but a continuous process that ensures your website remains optimized for search engines and user experience.

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