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Feature Story Social Media & Marketing

What makes social media marketing so important?

Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]

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Social Media & Marketing

What is Single Customer View in Marketing?

Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]

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Social Media & Marketing

5 Tips to Turn Negative Reviews into Positive Customer Experiences

If there is anything that the modern business leader fears in this social media driven world, it’s the possibility of receiving negative reviews on social media and other relevant platforms. Quite simply, a negative review can make or break your business, especially if you’re operating solely in the digital realm. Accumulate enough negative reviews without […]

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Feature Story Social Media & Marketing

Mastering Your E-Receipt Marketing Strategy

E-receipts have gained popularity over the years with some firms going paperless. The receipts first came into play when online sales became a thing, but now even physical shops are giving their clientele this option. They are ideal for shops that operate purely online or for customers who tend to lose their physical receipts. When […]

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Social Media & Marketing

Digital Marketing: 6 Imperatives for a Better Future

When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]

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Social Media & Marketing

8 Types of Visual Content You Need To Use on Your Marketing Strategy

In a 2014 post on T-Sciences, it was revealed that a human brain process images 60,000 times faster than text. After all, we are visual by nature. Which also explains why 80% of marketers use visual content in their social media marketing. In today’s world, that is cluttered with a lot of content, and visual […]

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Social Media & Marketing

What You Need To Know About E-receipts and Dynamic Receipt Marketing?

Back when technology had not advanced in most fields, retailers issued paper receipts to their customers after every sale. This form did not favor retailers in any way of marketing. Currently, technology has advanced, and now e-receipts have emerged. They are sent directly to the clients through email which saves paper and cuts down on […]

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Social Media & Marketing

7 Helpful Tips for Email Marketing Associated with Blogger to Increase the Viewers

Email is one of the most effective ways of professional and personal communication. No matter how much technology evolves, an email will hold its position as one of the efficient and convenient media of transferring data across an online network using the internet. It can prove to be a great benefactor when it comes to […]

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Social Media & Marketing

Top Marketing Tips for the Business Owners

Marketing is one of the most important things for any business and hence a lot of care should be given to marketing by all the business owners. The implementation of effective marketing strategies would result in the development of the business which is the ultimate target of all the owners. For example, you can consider […]

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Feature Story Social Media & Marketing

Ads: Pros vs. Cons

Advertising is a way to transfer a message about your product, service,idea, or political platform to a broad audience. There isa multitude of possible ads channels ranging from traditional print ads, through television and radio advertisements to modern digital platforms. All these ways have one thing in common; they are paid presentation that has a […]