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Feature Story Social Media & Marketing

Pros and cons of digital marketing and traditional marketing

There are various kinds of marketing strategies which professionals use to establish their brand identity and communicate with audiences. These include traditional marketing strategies, digital marketing strategies, or a combination of both. When it comes to choosing a marketing strategy for your business, it is crucial to select that which brings in maximum profit. In […]

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Social Media & Marketing

How Customer Data Platforms Ensure Your Marketing Campaigns Convert into Holiday Cheer?

The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]

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Business Social Media & Marketing

A Simple Guide to Writing Marketing Emails to Help Your Business Grow

They say that the very first marketing email was sent in 1978, and it brought $13 million through sales. Since then, it has become one of the most commonly used marketing tools. Emails remain an effective way to build an authentic connection with your target audience, which can make your business thrive. Email marketing is […]

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Social Media & Marketing

How a Social Media Marketing Campaign Can Inspire Change in Society: 6 Examples

The global digital population has reached a peak of 4 billion active internet users worldwide. And this makes social media one of the most popular things all over the internet. The number of total social media users is skyrocketing, and most of them are active every day. Hence, it has become one of the beter […]

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Feature Story Social Media & Marketing

A Beginner’s Insight To The Digital Marketing

If you’re reading this, I assume you must have heard about digital marketing like most people have. Right now there are more than 3.6 billion active internet users who watch some type of digital ads daily. This figure is constantly growing. Smartphones play a huge role in this. As more people are on their phones, […]

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Social Media & Marketing

A Complete Guide to Copywriting

Copywriting is a budding space in what is now being called a gig economy, and it has a plethora of employment opportunities in the UK. Firstly, let’s get to comprehend this term as to what it means. Copywriting is the art of writing a copy (i.e. content) that is used for sales, marketing, and advertising […]

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Feature Story Social Media & Marketing

5 Tips For Marketing Your Innovative Product on Social Media

As consumers move away from television print media, businesses are learning to find new ways to connect with their customers. With the rise of social media, people want to have engagement, and they want to know they are being recognized and heard by the companies where they spend their money. This new mode of communication […]

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Social Media & Marketing

Ways Strategic Content Planning Can Create Personalised Customer Experiences

A content strategy should enable you to demonstrate who you are and what you stand for, giving you the opportunity to own a position in the mind of a customer.  As the ability to write, shoot and share is now available to all, the world of content is exploding, and it is important to set […]

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Feature Story Social Media & Marketing

4 College Advertising Mistakes You Want to Avoid

The fall semester is already in full swing but that doesn’t mean it’s too late to grab the attention of students who are holding off on college until the spring semester. It’s time to scatter your school’s social media page with photos of what your current students and alumnus are accomplishing. There’s more to college […]

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Social Media & Marketing

6 Steps to Creating a Powerful Digital Marketing Plan

It’s 2020, and digital marketing has absorbed an integral part of industries. A company’s success largely depends on how good the marketing plan is. Digital marketing is much more than creating catchy videos or taglines, social media postings, and others; it requires creating an effective plan that meets your organization’s long term goals. World of […]