4 College Advertising Mistakes You Want to Avoid


The fall semester is already in full swing but that doesn’t mean it’s too late to grab the attention of students who are holding off on college until the spring semester. It’s time to scatter your school’s social media page with photos of what your current students and alumnus are accomplishing.

There’s more to college marketing than uploading a few photos and calling it a day though. You’ve got to work hard if you want to be relevant and draw in a crowd. In order to do that, you’ll need to do your best to avoid these common college marketing mistakes.

1. Outdated References

Everyone can get a nice chuckle from a meme but only if that meme is relevant. Nothing will make a college crowd groan and cringe quite like an outdated reference.

That doesn’t mean that you can’t use memes in your college marketing strategy. By all means, throw one in your PowerPoint presentation about financial aid but make sure that it’s not more than a month or so old. What’s funny one day is boring the next.

2. Misusing Sayings

Another thing that will lend you crickets in an auditorium full of college hopefuls is misused sayings. For example, a common phrase amongst teenagers and young adults is “I can’t even adult today”. This means that the person isn’t looking forward to school/work.

If you use #Adulting in a presentation that shows someone being productive, it’s going to fall flat. The same can be said about meme sayings like yeet. Use them but use them right.

3. You Neglect Your Social Media Page

Your social media page is the perfect place to show off to potential students. Post pictures from the play that the theatre department put on. Do student highlights to brag about the successful people who have come out of your school.

Whatever you do, don’t neglect your social media page. When people are trying to figure out what school they want to go to, you can best believe they’ll visit your page and take note of its emptiness.

4. Keeping Things In-House

When marketing for college, keeping things in-house will be cheaper. You will be limiting yourself if you don’t outsource your advertising though.

You never know what kind of fun and brilliant Digital advertising strategies for colleges a company can come up with. Even booking a consultation and using the advice that you gain from it can do a world of good. Branch out.

Don’t Make These College Advertising Mistakes

To receive funding and be seen as a relevant institution for higher learning, you need students. Even making one of these college advertising mistakes can be the end of your campaign.

So, branch out and outsource your marketing to get fresh ideas, throw a meme or two in your PowerPoints (as long as they’re relevant), and don’t be afraid to have fun with your advertising. Fun is what students are looking for.

Social media marketing can be a little tricky. To help your college page stay up to date, check out the social media marketing section of our blog for all the latest tips.

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