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Feature Story Social Media & Marketing

Why Real Estate Agents Should take their Social Media Marketing Seriously: 5 Benefits

The sudden emergence of the COVID-19 pandemic has emphasized the importance of online connectivity more than ever. With strict social distancing measures and community restrictions still in place, businesses have relied heavily on online marketing to engage with customers and promote their products. And this includes real estate businesses. As we entered the next age of […]

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Social Media & Marketing

The Types of Digital Marketing: A Detailed Guide

If there is one buzzword in business today it is digital marketing.  We are all consumers, even without realizing it. When done well you benefit by getting what you want, and you can even be entertained half the time doing it. But if you were to ask the average person what the different kinds of digital […]

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Social Media & Marketing

Actionable Marketing Tips You Must Follow Before Launching an App

Well before an app can be found in the Apple and Google app stores, developers and marketers must take steps to ensure a successful launch. Use these tips to improve the likelihood that your app will gain visibility, draw a favorable response from users, and continue to meet and surpass download goals in the weeks […]

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Feature Story Social Media & Marketing

4 Reasons Digital Marketing Is Important For Your Business

Marketing is an essential part of business. Without it, no business will survive. Marketing refers to activities that a business undertakes to advertise the sale or purchase of a specific product, service, or offer. Marketers determine the strategies to reach their target markets and create advertising strategies. Marketing is the primary way of selling goods […]

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Social Media & Marketing Technology

How Startups are Using Embedded Marketing Techniques Instead of Building Large Internal Marketing Departments

Marketing is a daunting task for every startup since many people are skeptical about purchasing new products. This makes it an expensive investment that takes up a huge share of resources, and many startups barely have enough resources set aside for it. Creating a department dedicated to marketing alone makes it much more expensive. Without […]

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Social Media & Marketing

Digital Marketing Tips for New Businesses

If you have recently started a new business, there are many different strategies and techniques you will have to put into place to drive traffic to your website and stand out from your competitors. This is where digital marketing comes into play. The business landscape has changed. Today, more and more people are doing their […]

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Feature Story Social Media & Marketing

The Ideal Visuals to Publish on Each Marketing Funnel Stage

Nowadays, visuals are an excellent way to catch the audience’s attention. According to HubSpot, 70% of companies that invest in content marketing includes visual marketing in terms of strategy. Indeed, you’re part of the 70% if you managed to find this article.  If you’re wondering which visuals to produce to help create a memorable customer […]

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E-commerce Social Media & Marketing Technology

How To Create The Perfect Email Marketing Strategy For Ecommerce Businesses

Introduction An email marketing campaign is one of the best tools in the marketer’s arsenal to reach out to relevant audiences for their businesses. You might not know, but email is a pretty damn powerful marketing campaign tool. It can generate $40 worth of leads with just $1. While you are looking for ways to […]

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Feature Story Social Media & Marketing

Top Digital PR Mistakes You Need To Stop Making Right Away

Introduction Advertising and marketing are crucial to your business’s success and growth. Business owners use different strategies for promoting their products and services. Almost every company wants to advertise their product online because of several benefits. It helps businesses to reach a larger audience, improve their online visibility, and drive more traffic to their website. […]

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Social Media & Marketing

Impact of Digital Transformation on Customer Experience

It appears that every corporation is undergoing a digital transformation these days. However, if you want to know what that means, you won’t get a definite answer because it applies to every company differently.  In simplified terms, the process refers to integrating computer technology into every segment of a business. This new practice fundamentally changes […]