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Technology

The Future of Hybrid Mobile Apps in 2021

Over the past decade, mobile applications have grown in demand, utility and functionality. Known simply as apps, they have forever transformed personalised user experiences to become a key part of every brand’s marketing strategy. Today, smartphone users spend 90% of their phone usage time on apps. The increased demand and customised user experience options available […]

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Social Media & Marketing

How Customer Data Platforms Ensure Your Marketing Campaigns Convert into Holiday Cheer?

The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]

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Business

Seven benefits in purchasing a franchise business in India

India is currently gaining a lot of importance as the earth’s one of the real fastest-growing markets and the concept of franchising has been opted by many local and international business firms of this country. Standing only next to China in terms of Consumer capacity and retailing, India has been a profitable home for the […]

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Feature Story Miscellaneous

When Government Negligence Causes an Accident

Even government employees can make mistakes. In the most unfortunate cases, government negligence can lead to serious accidents and even death. These accidents can result in overwhelming financial, emotional, and physical harm for you or your loved ones. Consulting with the right injury attorney can help you receive the maximum compensation you deserve that you […]

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Feature Story Finance

Is Transition Tax and GILTI Tax the same?

How does it affect me when filing my tax return? We spoke to Leo, who has 30 years of experience helping Americans abroad. GILTI tax is tax on Global Intangible Low-Taxed Income, that targets US corporations owning Controlled Foreign Companies. This was passed in 2017 as US Congress wanted to discourage the erosion of US […]

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Corporate

Beneficial Aspects of Team Communication for Remote Employees

Team communication has been an essential part of an organisational structure to ensure workforce productivity as well as employee satisfaction. In the pre- covid times, achieving the same was easy. Companies could organise everything from setting up employee seating closer to each other, to regular meet-ups, AMA sessions as well as fun parties and team […]

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Social Media & Marketing

How a Social Media Marketing Campaign Can Inspire Change in Society: 6 Examples

The global digital population has reached a peak of 4 billion active internet users worldwide. And this makes social media one of the most popular things all over the internet. The number of total social media users is skyrocketing, and most of them are active every day. Hence, it has become one of the beter […]

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Miscellaneous

How Tech Products Improve our Well-Being Today

The 21st century is all about technology. While once we had to do everything on our own, today, the technological innovations allow us to stay carefree and let them do almost everything for us. From tracking your sleep patterns to letting you know how many steps you’ve made every day, thanks to technology, we can […]

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Feature Story Web Design & Development

Usability Vs. Aesthetics — What Should Be Your Web Design Approach?

In the world of digital marketing and general search engine optimization (SEO) for a business looking to make waves online, there is the organic and paid approach. Both are highly effective if the seller knows how to make the best use of such a system, but most businesses typically choose one or the other as […]

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Careers Feature Story

What Next? after my MBA course?

You have just completed your Management in Business Administration. Is this the next question that pops up in your mind? WHAT NEXT? Well, to cut a long story short- It’s an ocean out there. The job opportunities for MBA graduates are innumerable and the choice is hard to make. The good thing today is that you have […]