Social media has become an integral part of modern business, providing a powerful tool for connecting with customers, building brand awareness and driving sales. However, without proper guidelines in place, social media can also be a source of risk and liability for businesses. Developing a comprehensive social media policy is crucial for ensuring that your […]
It is essential for small businesses to know that social media is here to stay and its involvement in business will rise more and more in future. This is because social media has changed the methods of marketing and these new methods are way more effective than traditional methods. When you look around you will […]
Advertising entails an activity that is promotional in nature. Through it, brands aim at selling their products and services to their clients via electronic, print, or digital forms. Being one of the earliest forms of marketing, it influences its audience to engage with the brand’s message, which tells its niche audience to buy the advertised […]
Social media is a wonderful tool that can be used to spread awareness and help educate others. But it can also be dangerous if you don’t consider your actions’ consequences. Here are some dangerous social media trends that could result in you getting hurt or worst: Tide Pod Challenge Tide pods are a laundry product […]
It’s said that social media has become one of the most used means of communicating and socializing. The public uses many social media platforms to meet their social needs. They range from Instagram to Twitter to TikTok to Facebook. As a business, do you think you should adopt social media in your operations, especially marketing? […]
4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. Social media has become an indispensable tool for businesses, offering a […]
When you are opting for digital marketing, you should never forget that quality content is the key always. If you write something by giving 100% of your interest, mind, knowledge, and capabilities, it will never go in vain. That amazing piece of evergreen content will get you traffic on your website along with holding a […]
Most large companies use social media for marketing purposes. It helps to convey information to the target audience more easily. In fact, as of 2022, there are nearly 4 billion social media users. It’s also easier for companies to get feedback from consumers. And product presentations become more visible and reach a wider audience. Ordinary […]
The rise of social media in the last decade and a half is something unprecedented. There never was a more convenient way to keep in touch with loved ones as well as companies and celebrities. Add in the fact people are doing both while being able to express themselves, and you got a recipe for […]
There was a time when it was enough to have a blog to share your content with your target audience. However, with the advent of social media, the content scene has changed unrecognizably. It is now essential to have engaging video content on social media apart from other types of content. Videos are the most […]