Digital marketing involves the use of digital means, for example, mobile phones, the Internet, and other media to promote products or services. A digital marketing course will help students get proficient at the basics and tools of digital marketing. One can become a pro in digital marketing by implementing its ideas in projects that crave […]
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Over the last decade, there has been a shift in paradigm from an analog to a digital realm. With more and more people relying on online information, the need for digital marketing has become inevitable for businesses worldwide. It has transformed into a window of opportunity for companies to reach out to a wider audience […]
The modern times and society have made it more beneficial to market on the digital realm than on the electronic and print dimensions. Millennials have a strong presence, and their impact on the marketing of a company is significant. It is an essential move for a company to attract the millennials. Thus with the digital […]
This article takes the deep look on few significant trends of the year that has transformed the marketing. These new trends closely help in showing up the new opportunities to innovate the marketing with new ideas and strategies. No marketing strategy is new, however big data and analytics, automation in marketing, content marketing or Email […]
Most of the business owners jumping into the field of digital marketing have this basic notion that they have to drive traffic into website to achieve the marketing goals. What they generally fail to realize is that most promising aspects towards marketing success is not quite associated with web traffic, but it lies with the […]
Advancements in the artificial intelligence technology have had a noticeable impact on various areas and on the aspects of mankind’s endeavours. Perhaps, artificial intelligence would be the main driving force in the revolution of mankind. Innovative businesses want to seize the opportunity to integrate the applications of artificial intelligence with digital marketing. As this combination […]
The ways dealerships spend their marketing funds is beginning to change drastically. Nowadays, we are seeing that the amount of money that was traditionally invested in TV, billboard and newspaper ads has been shifted towards banner/display ads, Search Engine advertising, SEO and other digital marketing tactics. Sea Change by the Numbers Ad spending within the […]
Are you a business owner looking to further your reach online? The best way for a business owner to gain a lion’s share of their market is by utilizing the power of digital marketing. A functional and easy-to-use website is one of the essential things a business owner will need to obtain in their quest […]
Virtual reality refers to a technologically generated three dimensional environment where the actual reality is emulated in a manner to make the customer perceive it as real. This technology makes use of our perception and cognition systems to give us a more enhanced experience of the augmented reality which appears to be real. How does […]
Ofcourse, digital marketing is not something that you can compare with Mad Men! The decaying carcass of Don Draper definitely seems to be the end of gut-driven marketing era. Moreover, the digital world seems to be always in pair with humongous data streams. Nowadays, you can describe everything by numbers starting from human behavior to […]