Unlocking customer intelligence with CRM

Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]

6 Ways CRM in BPO Industry Would Help Your Business

Understanding the customers these days would here require listening to all their clients and customers, resolving the one time problem. And in order to stay competitive the organizations would here require a 360 view of their clients and customers, their full history with the brand starting from the purchases to service request and every detail […]

6 Ways to Integrate Salesforce with Better Customer Relationship Management

Customer relationship management (CRM) is the process used to ensure that your customers’ experience is optimal. After all, customers are the most crucial resource for a business, so they should be devoting a lot of effort into keeping them happy. Having the right system in place is essential. Investing in a program like Salesforce and […]

Maximizing Digital Marketing for Lead Generation in the Construction Industry

No matter what sector of the construction industry you exist in, you’re probably aware of how highly competitive the market can be. From roofing contractors to landscaping professionals, there are tons of construction businesses that are all constantly vying for the attention of homeowners and property managers. And while traditional marketing methods still generate results, […]

Web Application Development Cost Demystified

Comprehensive Insights into Web Application Development Expenses and Factors Influencing Costs Introduction to Web Application Development Costs The complex process of creating web applications requires a thorough understanding of its financial complexities. In this digital age, cost estimation is not merely an administrative task; it’s the compass guiding the trajectory of your project. Understanding the […]

Service Marketing vs. Product Marketing: Key Differences and Strategies

In marketing, there is no easy one-size-fits-all solution. Different products need different strategies to maximise conversions. For example, there is a difference between marketing an iPhone and marketing insurance. So whether you sell products, services, or both, in this article, we set out the difference with the aim of helping you market your business better…Let’s […]