Travelling for business can be stressful, whether you have a lot of experience or none at all. Whatever the case, we could all use a few tips on how to best prepare for and manage the logistics of a business trip. Curious about how to travel smart for your next business-related journey? Here’s what you’ll […]
Every thriving business is fueled by smart decisions, many based on actionable insights obtained from relevant data. One of the most effective ways to gather these insights is by conducting research surveys. However, it’s not always clear when to pull out the survey toolkit. Here are some signs that your business may be due for […]
There are millions of people around the world who use social media every day. With the rise of industrialization and availability of Wi-Fi, even the most remote populations are using and creating social media accounts. More than half of the world’s population is currently using some type of social media. With 4.2 billion users worldwide, […]
With the increasing importance of mobile apps for both individuals and organizations, they have become an indispensable part of almost everyone’s daily lives. However, as mobile technology advances rapidly, the available technologies and tools to create innovative apps are also expanding. Also, a report from Statista found that the mobile app market’s total revenue is […]
Over the years, TikTok has continued to grow in popularity, making it one of the most sought-after marketing platforms for businesses, brands, and influencers. As of 2023, there are over one billion active TikTok users worldwide, with 23 million engaging in active shopping and spending about USD 2.5 billion. With these numbers, it’s safe to […]
In the current business environment, which is highly competitive creating leads that are of high quality is essential to any B2B company’s success. Yet, B2B lead generation can be a difficult task, especially when faced with lengthy sales cycles and difficult-to-reach decision-makers. To overcome these obstacles companies must be aware of the key elements for […]
Have you decided to take the plunge and launch your own business? Congratulations! Now comes the hard part: making it a success. From coming up with an innovative business idea to ensuring financial stability, launching your own start-up can be overwhelming. To help make the process smoother, it is essential that you create a road […]
Social media has become an integral part of modern business, providing a powerful tool for connecting with customers, building brand awareness and driving sales. However, without proper guidelines in place, social media can also be a source of risk and liability for businesses. Developing a comprehensive social media policy is crucial for ensuring that your […]
Any business owner knows that productivity is the key to a successful business. After all, the more productive your team is, the more effectively your business will run. However, it can often be easier said than done to actually achieve this productivity in the workplace, which is why we’ve put together a list of things […]
A solid online reputation is not a luxury but a necessity for any successful small business. Unfortunately, most small businesses ignore the importance of reviews, opting to use their websites only to advertise their products and services. Customer feedback and reviews can either make or break your brand reputation both online and offline. This makes […]