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Business

8 Ways to Integrate Tech into Your Business Operations

If you are reading this, you probably realize integrating technology into your business can benefit its operations in one way or the other. It would help if you had something that improves your business and boosts your productivity to help you generate more revenue. This article seeks to arm you with ideas on integrating technology […]

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Business Feature Story

8 Steps for Making Your Lead Generation Process More Effective

Who is a lead? In marketing, a lead is a person or organization that is interested in your products or services. A lead is a prospect who has the potential of becoming a customer. Generating leads for your business is a major determinant of successful sales. The lead generation process will put you on the […]

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Careers

10 Most Important Jobs in the World

Universally, jobs are classified based on status, money, stability, and intellectual challenge it brings. Creativity, traveling, and welfare come secondary for the newer generations.  Here are the most important jobs in the world that are going to be in demand in the future;  1. Information Security Analyst  Information Security Jobs comes at the number one […]

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Social Media & Marketing

Why LinkedIn Advertising Is Perfect for Small Businesses

Advertising on LinkedIn is a relatively new venture, but it’s quickly becoming one of the most popular platforms for B2B marketers. In 2017, LinkedIn changed their algorithm and made it so that company pages are no longer able to post updates that appear in their followers’ feeds. If a follower hasn’t engaged with your page […]

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E-commerce Feature Story

The Pros & Cons of Selling on Amazon

Amazon is the world’s largest online retailer, with expanded avenues besides the e-commerce approach. Amazon holds a competitive spot in the consumer electronics market with the various Amazon Echos and Firesticks and connects customers to digital content through Prime Video, Amazon Audible, and Amazon Kindle, among its many other popular products and features. Many consider […]

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Business Creative blog Feature Story

4 Steps To Start A Small Business Blog

As an entrepreneur, your main priority is to stay on top of trends by adjusting to the ever-changing marketing landscape. Since online users trust written words from brands, creating a blog will help your company establish its authority within the marketplace. Once you continue to promote your products and services through this platform, you can […]

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Feature Story Technology

Where should you Invest Your money for Better ROI? Google Ads or Facebook Ads?

For a long time, individuals and marketing teams have been confused regarding investing in either Google Ads or Facebook Ads. They question which one of these would work better in terms of generating higher ROI. As a digital lead generation agency, our very simple to-point answer to this query is, it depends. Both of these […]

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Business Feature Story Web Design & Development

A 5-Step Working Guide for Starting a Web Development Business

With everyone moving to the digital space, web developers have many opportunities. Individuals and companies need websites for various reasons. For the latter, websites are an essential marketing tool. Many companies outsource web development instead of hiring a full-time resource. The developers build, create and maintain websites. A study shows that web development is the […]

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Feature Story Social Media & Marketing

How to Maximise Your YouTube Success?

Video marketing strategy has been on the rise for quite a few years now and is becoming ever more popular for brands all around the world. And, while popular social media platforms like Instagram, Twitter and Snapchat are great places to invest, YouTube remains the giant within the digital arena. YouTube is the world’s second-largest […]

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Technology

6 Ways to Integrate Salesforce with Better Customer Relationship Management

Customer relationship management (CRM) is the process used to ensure that your customers’ experience is optimal. After all, customers are the most crucial resource for a business, so they should be devoting a lot of effort into keeping them happy. Having the right system in place is essential. Investing in a program like Salesforce and […]