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Feature Story Social Media & Marketing

The Ideal Visuals to Publish on Each Marketing Funnel Stage

Nowadays, visuals are an excellent way to catch the audience’s attention. According to HubSpot, 70% of companies that invest in content marketing includes visual marketing in terms of strategy. Indeed, you’re part of the 70% if you managed to find this article.  If you’re wondering which visuals to produce to help create a memorable customer […]

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Feature Story SEO Social Media & Marketing

How to Leverage Social Media to Improve Your Website’s Ranking

Search engine optimization or SEO is a topic that never gets old and a vital aspect of every business. Several tactics can help you improve your SEO, from using backlinks, optimizing your site for mobile, keywords, etc. However, many website owners don’t know that social media is also key to SEO success. Social media and […]

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Feature Story Social Media & Marketing

Pros and cons of digital marketing and traditional marketing

There are various kinds of marketing strategies which professionals use to establish their brand identity and communicate with audiences. These include traditional marketing strategies, digital marketing strategies, or a combination of both. When it comes to choosing a marketing strategy for your business, it is crucial to select that which brings in maximum profit. In […]

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Feature Story Social Media & Marketing

Why Social Media Will Continue to Reign in 2021

Social media has come a long way. It’s everywhere. It’s inevitable. It’s powerful, and it’s here to stay. Everyone has witnessed brands shift to online in 2020, and it will continue to grow into a powerful marketing strategy every business should utilize this year. Considering that around 3.8 billion people–about half of the world’s population, […]

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Social Media & Marketing

How Customer Data Platforms Ensure Your Marketing Campaigns Convert into Holiday Cheer?

The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]

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Business Feature Story Social Media & Marketing

Top B2B Social Media Strategies That’ll Turn Your Startup into a Social King

Contrary to popular belief, social media can be a highly effective marketing channel for B2B businesses. With the right strategies, they too can get results and be successful on social media. Companies like IBM, Google, and Hubspot are living proof of this. They have done such a great job of sharing engaging content that grows […]

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Feature Story Social Media & Marketing

A Beginner’s Insight To The Digital Marketing

If you’re reading this, I assume you must have heard about digital marketing like most people have. Right now there are more than 3.6 billion active internet users who watch some type of digital ads daily. This figure is constantly growing. Smartphones play a huge role in this. As more people are on their phones, […]

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Business Social Media & Marketing

How to Trademark a Username & Social Media Policies

Don’t be surprised. Yes, it is possible to trademark a username if you apply it to distinguish your products or services from others. Those who are into entertainment can also apply for a trademark. In registering your username, make sure that it is unique, and it belongs only to your products or group. USPTO (the […]

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Social Media & Marketing

How Can Social Media Boost your Brand

Brand awareness is basic in the event that you need to develop your business. It’s presence of mind: the more that individual’s think about your image, the greater amount of your item or administration you’ll sell. Also, social media is an incredible spot to expand your brand awareness. Also, albeit a portion of these brands […]

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Business Feature Story

Marketing to Gen Z: How to Promo a Biz Without Being a Boring Boomer

We’re welcoming a new age of people: Gen Z. This generation is made up of 72 million people born between 1996 and 2010.  The growing generation is the most diverse, makes up the largest amount of eligible voters, and has the potential to change the world. Still, it can be tough to understand their lingo, […]