Social networks have long ceased to be tools for communication only, and have become full-fledged tools for business development. Moreover, most users expect a social presence from the brands they want to work with. The creators of social networks also realized that this is a gold mine, so all the popular social media platforms already […]
The number of people using social media is constantly on the rise and has grown substantially over the past few years. According to We Are Social and Hootsuite’s latest collection of Global Digital reports, the social media users worldwide have increased by 9% since 2018 to a total of 3.5 billion. Considering that approximately 45% […]
As online retail stores increasingly become the destination of choice for many consumers today, pricing strategies must be effectively managed across all channels to ensure fairness across board. With retailers struggling to boost traffic to their online store, many have adopted aggressive price points to attract their ideal consumer. This practice has led to lower […]
Mobile apps have been evidently emerging as the essential fuel for businesses to keep themselves up and running. Understanding the utility of such mobile apps, getting the right benefits from it could actually mean a complete transformation in the conventional ways of conducting online business. So how could mobile apps be competitively used for mobile […]
A small business firm requires a competent website marketing strategy! Today, the internet has significantly modified the way the majority of businesses are creating and promoting their brands. Also, customers today want to engage with brands online and then arrive at a purchasing decision. Based on a study by Business Insider, about 40% of the […]
Online shoppers want to feel that they are getting their money’s worth. As such, pricing products is taken very seriously by e-commerce stores. It is one of the top agendas in any e-commerce company. Conventional wisdom says, going for either cost-based pricing or value-basedpricing is the right move forward for e-commerce pricing strategy. But is […]
Introduction In today’s digital age, having a strong online presence is crucial for businesses in Toronto. Search Engine Optimization (SEO) plays a vital role in improving a website’s visibility and attracting organic traffic. Hiring an experienced SEO consultant can help your business rank higher in search engine results pages (SERPs), ultimately leading to increased brand […]
E-commerce is growing at an unprecedented rate all over the globe. In 2018, global online retail sales amounted to 2.8 trillion U.S. dollars and projections show a growth of up to 4.8 trillion U.S. dollars by 2021. The e-commerce industry is escalating at a rapid pace, and it is up to e-commerce business owners to […]
Introduction For eCommerce businesses, implementing effective search engine optimization (SEO) strategies is essential for driving traffic, leads, and sales. SEO helps customers find your online store through organic search results rather than expensive ads. Website optimization refers to technical and on-page elements that make your site appealing to search engines like Google. An optimized site […]
Introduction Imagine entering a world where the lines between digital and physical media are blurred, allowing your brand to engage with customers in a setting where the only constraints are your imagination. Greetings from the metaverse, a new frontier in consumer engagement that is quickly taking the lead. The global metaverse revenue opportunity is expected […]