5 Reasons You Should Respond to Your Customer Reviews

The relationship between a business and the customers is vested in the professional interaction involved in the transactions. However, the professional interaction’s communication aspect is hardly focused on, yet it’s a crucial focal point of business-customer interaction. Keeping close contact with customers is a tedious endeavor for most business operators, but it’s always worth the […]

How Businesses are Winning with Chatbots & AI

Chatbots & AI have been a fast-growing piece of technology in recent years. Businesses in various industries are now experiencing the value of using them. This tech is becoming popular every day thanks to its intuitive nature, fast speeds, and convenience. For businesses, chatbots are easing customer engagements. They help in the delivery of vital […]

Building Your Brand Identity Using Social Media

With over 3.6 billion people active on social media, platforms such as Facebook, Instagram, and Twitter are the perfect place for promoting your business. As opposed to other online marketing strategies, social media focuses on inserting branded content directly into the online conversation. On social media, the interaction between a business and its target audience […]

How to Leverage Social Media to Improve Your Website’s Ranking

Search engine optimization or SEO is a topic that never gets old and a vital aspect of every business. Several tactics can help you improve your SEO, from using backlinks, optimizing your site for mobile, keywords, etc. However, many website owners don’t know that social media is also key to SEO success. Social media and […]