In today’s environment of increasing digitization, customers and employees alike expect to be able to quickly generate a PDF with data from the company website. Programmers are often asked to quickly add this feature to websites to meet business needs. While some developers still opt to create new tools from the ground up, more and […]
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Creating an advertising strategy in the medical industry is a different beast. In other industries, your goal is always to broaden your audience by creating a marketing strategy that appeals to a wide group of people. The opposite is true of healthcare advertising. You’re not dealing with a lack of demand – the customers are […]
For some, the very fact that quarantine ends will become a strong motivator and a reason to break out of the cage. Others will feel lost for a very long time. And most likely, both of these types of people will gather in your office very soon, and your task will be to direct them […]
Branding is the marketing practice of using unique images and words to differentiate your product or service from competitors. A good brand will reveal who you even to consumers that have never come across you. It will also help to evoke emotional connections from your employees and loyal customers. Once you create a great brand […]
Every business should include a social media strategy in its marketing plan. No matter what goods or services you are selling, consumers and businesses alike will research your digital profile. Engaging social media posts are a proven way to control your message, broaden your reach, and target your ideal customer. However, social media is far […]
In the digital marketing space, most of the businesses realize the importance of the booming social media presence. Currently, there are a lot of social media platforms, but the one you adopt for your business plays the most significant role in your social media marketing success. Social media marketing is a modernized way of engaging […]
Before we dive into understanding the relationship between SMO and SEO, let’s read on to know what SMO actually is. It is short for social media optimization which is a tool to promote awareness, understanding and representation of a specific product. It is more like a strategy that brings consumers and producers together and closer […]
The use of the digital world in communication has become increasingly popular over the years. Whether through social media, or online chatbots, or online messaging forums- the internet offers a wide range of tools that you can use to connect with other people without much difficulty. Similarly, digital communication has been adopted as an efficient […]
Both social media marketing and email marketing can be incredibly effective. However, combining the two will be even more useful for your overall digital campaign. Here is how a combination of social media and email marketing will bring incredible results. #1 Links First of all, you need to add links. These links go both ways. […]
Human resource training and development have long been put in the fringe field because many business owners think that investing in it is not profitable. This is evident in labelling the Human Resources Department as the ‘Personnel Administration’ department. Apparently, the pressures caused by the rapid technological change, deregulation, and globalisation brought the once ‘neglected’ […]