Small Business Considerations for Crowdfunding Startups

Crowdfunding has become one of the most popular ways of mobilizing capital for small enterprises in recent years. However, most entrepreneurs do not understand how to use these platforms to create viable businesses. This post attempts to demystify crowdfunding for aspiring entrepreneurs. Pitching Crowdfunding is most popular with millennials, so it is important that you […]

4 Effective Offline Marketing Tactics for Local Businesses

With online marketing becoming the dominant way companies choose to market their products, a lot of businesses are overlooking the possibilities that come with more traditional approaches to marketing. This is a huge missed opportunity especially if you are a smaller local business who can have a hard time making it on the global market. […]

4 Reasons Your Business Won’t Survive a Without Great Marketing

For any business to succeed, it’s important to ensure that marketing is at the heart of the start-up strategy. Marketing is an extensive field that involves a lot of aspects. Nevertheless, your success depends on your strategy you put in place. Marketing involves strategies that introduce a product or service and then promoting it in […]

7 Must Follow Business Leaders In 2019

They dominate the headlines within business news. They are on everyone’s radar. But what distinguishes a business leader from one that is worth following than another? The constant changes within business environment through new technologies and innovations all stand as impact to an organisation. However, it is the strategy and decision making that is critical […]