Social networks and their possibilities for business

4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. Social media has become an indispensable tool for businesses, offering a […]

Everything you need to know before you start using social media platforms for affiliate marketing

The rise of social media in the last decade and a half is something unprecedented. There never was a more convenient way to keep in touch with loved ones as well as companies and celebrities. Add in the fact people are doing both while being able to express themselves, and you got a recipe for […]

How to Build a Social Strategy To Drive Engagement for your Business

Introduction The Internet has opened up doors to new and innovative ways to drive engagement and interactions with your customers or audience. There are many different strategies to drive engagement for your business, but the importance of Facebook marketing plays a vital role in driving engagement for any company; it is essential to build a […]

Importance of Social Media and Instagram for Businesses

In today’s era of digital marketing, social media is a developing niche both in terms of popularity and its wide application. With more and more people trying to connect with each other and joining new social media channels every day, the social media platforms are becoming an effective tool for brand marketing. One such social […]

3 Simple Reasons Why Every Business Should Be Using Social Media

It’s no secret that the world has been changing drastically over the last three decades. Technology and the invention of the internet have connected everyone in ways that could not even be conceived a few short years ago. The changes have proven to be beneficial in enhancing a person’s life. Nobody can argue that the […]

Social Media Branding: 10 Actionable Tips

Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]