For years after its conception, SEO was not very popular among medical circles. However, in recent years, medical practitioners and dentists have largely embraced SEO and made it part of their marketing strategies. This change of trend is mainly because of the competency of SEO strategies in increasing the online visibility of medical businesses. One […]
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Social media marketing. You either love it or you think it’s the biggest waste of time and money in marketing. It can be time-consuming, unrewarding, and never-ending. And at the end of the day, you’re not even sure if it’s making a big difference or not. But, it’s almost 2022 and we’re still using it […]
A few of the most inspiring success stories have come from first-time entrepreneurs who are setting up their own e-commerce shops. The danger of diving headlong into this kind of company strategy, on the other hand, is high. If you don’t arm yourself with the necessary tools and services, you risk losing everything, even your […]
The rise of social media has also permanently altered marketing. Business organizations spend 5% to 12percent in terms of one’s overall sales on advertising, with B2Cs having to spend and over B2Bs. The process of extracting implementable information from large to notify decision-making has been referred to as business intelligence (BI). This is at the […]
Like most of us who spend our “work lives” in the world of sales and marketing, improving user experience (UX) is something that is always at the forefront of my thoughts. Creating an experience that is not only authentic to your brand, but also engaging to your user, is crucial. Organizations that are successful at […]
Dynamic content is closely related to personalization. It provides its most visual implementation. Being changeable content (text, image, video), it is able to adapt to the priorities and characteristics of the user. This is probably why 65% of marketers consider it the most effective personalization solution. Therefore, we decided to tell you how to implement […]
The last 18 months have been unlike anything we have experienced before and the majority of us agree things won’t go completely back to how they used to be. Communication trends changed dramatically when the world got locked down and we can expect that to continue in the months to come. But how can we […]
Finally, you’ve settled on a business idea you’d like to venture into. Suppose you’re a new entrepreneur; in that case, it’s not uncommon to have self-doubts, questioning whether you’re on the right track. Here’s a list of common business mistakes entrepreneurs make when starting a new business and how to avoid them. 1. Starting a […]
Brand‘s goodwill is directly impacted by the success/failure achieved by its franchise partners. Hence, the performance of franchisees matters a lot. Needless to say, not all franchisees are same. They are of both kinds: potential ones and lacking ones. Of course, no brand would like to offer franchise to the latter. When the traits of […]
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My Page Is 404ing: What Do I Do?
You know that sinking sensation of being totally lost? You may feel frustrated and move in circles, unsure where to go. If your website is 404ing, this may describe your user experience (UX). And that spells disaster when it comes to meeting search engine optimization (SEO) and marketing goals. To help avoid hurting your brand’s […]