Helping B2B Business Move Toward D2C: Why It’s Not as Simple as Doing a Quick Redesign

More consumers are expecting businesses to maintain an online presence and offer products and services to online markets, leading traditional B2B businesses to shift some or all their business to ecommerce to keep up with demand.  Though the D2C model seems like it should be exclusive to B2C brands, many B2B brands can add new […]

How Customer Data Platforms Ensure Your Marketing Campaigns Convert into Holiday Cheer?

The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]

6 Steps to Creating a Powerful Digital Marketing Plan

It’s 2020, and digital marketing has absorbed an integral part of industries. A company’s success largely depends on how good the marketing plan is. Digital marketing is much more than creating catchy videos or taglines, social media postings, and others; it requires creating an effective plan that meets your organization’s long term goals. World of […]

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]

Why Quality Assurance Is The Basic Necessity Of Business Application?

WHAT DO YOU MEAN BY QUALITY ASSURANCE? When you follow the best practices to design and implement the software without any defects that is called quality assurance. A quality assurance system increases the customer confidence and a company’s credibility, to improve work efficiency and enable the company to compete better with others. Quality is one […]