Regardless of what type of business you are running your prospects of growing your sales and finding new customers are going to be seriously restricted if you do not have an online presence. An overwhelming number of transactions are completed daily online and your business needs a website to have that visibility required for customers […]
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Reigning as the largest social media network, Facebook is used widely across the internet. Netizens spend an average of 50 minutes a day on Facebook. It has massive marketing opportunities for businesses looking to boost their reach. At the time, when Facebook applied its latest algorithm, the chances of your published content reach your targeted […]
It doesn’t matter what business you are in. If you want to acquire customers, generate revenue, and establish a sharp brand image, you will need a website. A small business that makes an average revenue of $3.6 million can increase its revenue to $5.03 million by having its own website. A food and beverage company […]
When it comes to blogging, there is a learning curve. And for most bloggers, that curve is often the self-imposed pressure of always writing terrific, life-changing blog posts. While setting high standards is a good thing, but it does not mean that you cannot blog about a topic you’re not expert on. When I started […]
Digital marketing is considered to be one of the most powerful components to raise brand awareness and reach to a wide range of people. It is a strategy that is used by most brands to market their products and reach their maximum potential reach in this innovative era. Your brand might rely on SEO, social […]
A large number of businesses base their decisions on extensive research, which more often than not starts with internet search. This includes the decision for B2B clients and suppliers. If you are hoping to grow your B2B client base but are not utilising SEO the right way, you are not likely to appear high on […]
Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]
Just two months to go and 2019 will also bid adieu to us. Just one more year and then a decade will be over. Have you realized? If not, this is the time you need to realize that over the decade we have witnessed several technological up-gradation, changes in digitalization trends and marketing policies. In […]
Businesses thrive when customers find their product as the answer to their needs and want. But the challenge is, how do you deliver such a message to them if you only got a few seconds to do it? The answer is by using a website explainer video. If you haven’t heard yet, videos are the […]
Facebook is just the beginning of the struggle for recognition and recognition in social media. Learn the principles of building a marketing strategy in social media. 1. Define your goals. You cannot start anything from the beginning without having specific goals. Each marketing activity must be preceded by certain assumptions. What example goals can you […]