When you run a brick-and-mortar retail store, you encounter an array of customer personalities. From spendthrifts to the prodigal ones, from the choosy to the confused ones, from easy-going to the annoying ones. You have to strategically deal with every kind of buyer persona to stay in business. Though sometimes it will be only the […]
The internet is a critical part of how we do things today. Anything and everything done in the current world has a hint of the internet in it. It has become such a crucial technology today that without it one cannot imagine how to conduct day-to-day tasks. The necessity of the internet has taken such […]
Outranking your competitors online can seem like a daunting task, but it doesn’t need to be. By following these simple tips and tricks, you can boost your site ranking and get more organic search traffic in no time at all. Outranking competitors To outrank your competitors in Google search, you need to understand who they […]
For years after its conception, SEO was not very popular among medical circles. However, in recent years, medical practitioners and dentists have largely embraced SEO and made it part of their marketing strategies. This change of trend is mainly because of the competency of SEO strategies in increasing the online visibility of medical businesses. One […]
Images play a significant role in any website. No matter how good your content is, without any image, it will fail to retain visitors. Rarely do people find websites interesting without any relevant images. But, since SEO and page speed are related, image compression plays an important role. But, What is Image SEO Image SEO […]
Communication is the cornerstone of every successful business, plain and simple. It is how you exchange ideas, make announcements, spread positive vibes in the workplace, etc. Every serious company leader should establish an efficient platform where the employees can participate, give their opinions on relevant issues and increase the overall productivity. We’ve been living in […]
Like most of us who spend our “work lives” in the world of sales and marketing, improving user experience (UX) is something that is always at the forefront of my thoughts. Creating an experience that is not only authentic to your brand, but also engaging to your user, is crucial. Organizations that are successful at […]
There are many aspects of your business that need to be improved. This extends to the money you spend on operation as well as the level of profit you derive from your final sales. Every part of the process can be optimized to deliver a better result. Here are the 5 best ways to improve […]
Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
In 2020, there were a number of changes in the approaches to the search engine optimization and every site owner was searching for the methods that would work best for their own website promotion. 2021 is not an exception. We see new Google core updates and some websites get hurt again and again, while others […]