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Social Media & Marketing

How A Combination Of Social Media And Email Marketing Will Bring Incredible Results

Both social media marketing and email marketing can be incredibly effective. However, combining the two will be even more useful for your overall digital campaign. Here is how a combination of social media and email marketing will bring incredible results. #1 Links First of all, you need to add links. These links go both ways. […]

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Careers Feature Story

Yes, Telemarketing Still Works (And Here’s Why)

With a combination of human innovation and modern technology, telemarketing may be more relevant than ever before. But why is telemarketing still such a great way to reach modern customers? In the Internet age, it’s tempting to think that phone calls don’t get results. However, contrary to popular belief, telemarketing remains a clever and effective way […]

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Feature Story Social Media & Marketing

3 Tips on Successful Online Marketing for Financial Services

The printing press was created in 1440. Ever since then, marketing and advertising campaigns took the form of posters plastered on walls and the pages of magazines. Then, the internet came into play, completely changing the game. Now, the most successful marketing campaigns are all online. If you don’t know how to pull off a successful […]

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Creative blog Technology

How to Write Email Subject Lines That Get People Clicking

In email marketing, the subject line is extremely important because it’s the first thing people are going to see. In fact, 47% of email recipients open an email just because of its subject line and 69% report an email as spam based on the subject line. If you can’t get people to open your email, […]

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Feature Story Miscellaneous

What Workplace Essentials Do Millennials Need?

With the number of millennials in the workplace increasing regularly, the present-day offices are changing to accommodate the evolving demands. There is the installation of perimeter offices, trendy cafes and breakout areas are replacing the old closed layouts, while floor plans are being modernised. Currently, employees work digitally and remotely, with little need for being […]

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Social Media & Marketing

How to Repurpose Old Archived Content to Good Marketing Use

If you follow Brian Dean on Twitter or comprehend his SEO know-how, you would have heard of the 80-20 rule of a balanced proportion between writing and promotion. It’s not only me, but all preeminent marketers live by this rule. Even Derek Halpern has the same secret – the 80/20 one. The valuable lessons from his writing: […]

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Social Media & Marketing Technology

7 Useful Tips for Digital Marketing You Should Pay More Attention To

Digital marketing is considered to be one of the most powerful components to raise brand awareness and reach to a wide range of people. It is a strategy that is used by most brands to market their products and reach their maximum potential reach in this innovative era. Your brand might rely on SEO, social […]

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Feature Story Social Media & Marketing

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]

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Social Media & Marketing

What Advanced Marketing Personalization Is and How to Use It?

Personalization is an effective tool that has been used to market product and services over the years. Personalization makes customers feel valued and it helps them identify with a certain brand. For email campaigns, studies show that the emails that were personalized achieved higher click through rates than those that were not personalized. This goes […]

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Social Media & Marketing

What is Single Customer View in Marketing?

Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]