How to Create an Influential TikTok Marketing Strategy

Owning your own business means taking advantage of every marketing opportunity you have. Companies that don’t are left in the dust, and as 50 percent of businesses fail within their first five years, the stakes are high.  TikTok may not be the advertising platform you always had in mind, but it can be an effective […]

How to Increase the Reach of Your Google Local Service Ads

A decade ago, paying for a bold advertisement in the Yellowbook was enough to grab the attention of locals who were hunting for a business in their geographic location. However, times have changed. Nowadays, shoppers turn to their mobile devices, laptops, tablets, and computers to search for local businesses. If your business fails to rank […]

6 Common Marketing Mistakes That Will Make You Lose Money

Advertising and marketing aren’t guaranteed to be successful all the time. Business owners who are new and inexperienced are more likely to fail than succeed in their marketing campaigns.  Businesses can define marketing campaigns in many different ways, and, of course, not all of them will be successful. It’s widely believed that a strategy fails […]

5 Point Checklist for a Small Business Loan

The prospect of acquiring a small business loan at present is quite attractive. Agencies that offer loans at low interest rates abound in number. Combine with them the local and State business authorities. A new business owner has no excuse to lag behind in his dream. Local and State business development authorities along with non-profit […]

How To Put In Place A Digital Transformation Strategy For Your Business?

In the past few years, the role of technologies in changing business set-ups and organizations has played out. The advent of digital platforms and changing consumer behaviors have made businesses adapt themselves accordingly. Without aligning to technological solutions, modern businesses cannot afford to survive, let alone flourish.  Undertaking any digital transformation strategy is not easy. […]