If you don’t harness the power of social media to increase brand awareness, you’re passing up tons of engagement and conversion opportunities. The catch is that getting your target audience to know who your brand is and stay top of mind among prospects can be a tough nut to crack. Competition is often fierce, with […]
Since the inception of cloud computing in 1996, the term software as a service also coined up. The companies started proliferating the software platforms available over the internet and the SaaS industry exploded going from zero to 49 billion dollars by 2015. The growth chart further climbed 67 billion dollars in three years with the […]
SMEs and entrepreneurs need to make sure that their businesses thrive and continue to grow to create economic value, as small enterprises are the backbone of the economies of most countries. One of the best ways to make sure the project is going well is to consider the 10 factors following the growth of small […]
Digital marketing is critical in today’s internet environment. Regardless of your industry or company size, it is one of the most efficient ways to grow your organization. To develop your business and create revenue, you will need the best digital marketing strategies on your side. A digital marketing plan is a road map for attaining […]
A business needs to grow and evolve with the changing environment. The digital marketing industry is evolving daily, which means that businesses need to constantly learn new things to stay competitive. A digital marketing agency can help you do this by providing professional services so that your company doesn’t miss out on any opportunities or […]
According to American Intercontinental University, contemporary business managers have to take broader and complex roles in their organizations. In any business firm, commonly accepted roles of business managers include planning, organizing, controlling, and leading. However, human resource and business managers often have to focus heavily on their controlling aspect to ensure the success of their business. […]
It appears that every corporation is undergoing a digital transformation these days. However, if you want to know what that means, you won’t get a definite answer because it applies to every company differently. In simplified terms, the process refers to integrating computer technology into every segment of a business. This new practice fundamentally changes […]
The Best Applicant Tracking System for little Businesses comes into play once you can’t afford a Hiring manager or an entire Hiring team for your small business. A majority of companies – of all sizes – mostly have the thought of your time and energy being spent in hiring for an open position. Yet, it’s […]
Technologies and innovations are an inseparable part of modern life. The success of the leading companies inspires entrepreneurs to build a new tech company that will repeat the success of Facebook, Apple, or even Tesla. Meanwhile, only one out of ten startups become profitable and survive. There are a number of reasons why startups fail: […]
Only a few years before, the social media manager position was not even a career or a profession. It didn’t exist. Facebook was hardly a year previous and was still simply a path for people to connect to other people online. The idea of social media marketing wasn’t inside the lexicon. Fast forward several years […]