Social media marketing. You either love it or you think it’s the biggest waste of time and money in marketing. It can be time-consuming, unrewarding, and never-ending. And at the end of the day, you’re not even sure if it’s making a big difference or not. But, it’s almost 2022 and we’re still using it […]
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More consumers are expecting businesses to maintain an online presence and offer products and services to online markets, leading traditional B2B businesses to shift some or all their business to ecommerce to keep up with demand. Though the D2C model seems like it should be exclusive to B2C brands, many B2B brands can add new […]
When someone mentions social media marketing, people often think about Facebook or Instagram, which has a huge customer base and provides a great platform. But in recent times, we witnessed a great increase in the popularity of YouTube. As it is a video-sharing platform, businesses initially avoided using it to market their brand, but as […]
Dynamic content is closely related to personalization. It provides its most visual implementation. Being changeable content (text, image, video), it is able to adapt to the priorities and characteristics of the user. This is probably why 65% of marketers consider it the most effective personalization solution. Therefore, we decided to tell you how to implement […]
Consumers don’t invest their hard-earned money by considering the products and services only. They invest in stories, beliefs, ideas, images, aesthetics, and quality. The brands and businesses that emerge as crucial elements of our everyday live sell more than just commodities. They sell us the belief that their products or services may add value and […]
The best Powerpoint presentations are the ones that only serve as support to the presenter. If a Powerpoint presentation stands out more than the presenter, it becomes a distraction. Hence, getting your message across becomes difficult. This article will provide 6 tips on how you can have a successful presentation without overdoing your PowerPoint. 1. […]
At first glance, it might seem like Conversion Rate Optimization and Search Engine Optimization do not correlate. On the one hand, SEO focuses on optimizing content for search engines so websites can increase their visibility. On the other hand, CRO optimizes content for a better user experience, which, in return, increases the chances of users […]
Link building is a world in its own, and it doesn’t matter how good you are or how long you have been in the industry; there is still so much room for growth. Even the best link building agencies like Globex Outreach admit that when it comes to this field, you have to stay on […]
Introduction Social media has gone beyond the typical social networks to marketing platforms. Be it Facebook, Instagram, Twitter, Snapchat, LinkedIn, every social platform has become a key element for marketing. No matter what business you do, social media can boost your performance by driving more customers. When it comes to social media marketing, it’s important […]
Search engine optimization or SEO is a topic that never gets old and a vital aspect of every business. Several tactics can help you improve your SEO, from using backlinks, optimizing your site for mobile, keywords, etc. However, many website owners don’t know that social media is also key to SEO success. Social media and […]