Link building is a world in its own, and it doesn’t matter how good you are or how long you have been in the industry; there is still so much room for growth. Even the best link building agencies like Globex Outreach admit that when it comes to this field, you have to stay on your toes, or else your competitors are going to gobble you up.
There are some common errors and mistakes that even the best SEO experts make. In this article, I am going to highlight six mistakes you need to keep in mind and how you can avoid these mistakes so that you have an easier time integrating link building into your business.
Focusing on Quantity over Quality
The very first and the most common mistake that a lot of marketers and link builders constantly make is thinking that they can spam link building. Search engines have gotten very smart over time, and if you think that you can fool them, you are never going to be successful.
Whether it is writing content about your business or acquiring links, you have to understand that more isn’t always better. One link from a high DA relevant website is better than 100 links from low DA irrelevant websites. So, your priority should be to find something that relates to your business.
How to Avoid It?
You should begin with an audit of all the content you have produced till not. If you find anything that is irrelevant, you should remove it immediately. You should then work on producing quality content to replace the removed content.
Purchasing Links Instead of Creating
Link building is an art, and if you want to be the best, you have to think like an artist. If you think that you can just purchase your way to the top, you are at a loss. While Google might not notice a few bought links, if you want to invest in your future rather than temporarily gain ranking, you need to broaden your thinking.
If you opt to buy links in bulk from companies who claim that they can take you to the top of search engine result pages, they are not wrong. Buying links in bulk can fast-track your rankings, but they drop as fast as they climb or even result in your business website being crawled right out of Google.
How to Avoid It?
You should read up on a few businesses that go hit by Google algorithm updates and go out of business in one day. You must refrain from following black hat practices and think for the future of your business rather than the present.
Not Organizing Content Properly
When it comes to link building, content is the single most useful tool that has the power to make the most difference. One of the best ways to get a link for your business is to write content about your company and publish the content on different websites.
However, not only should you produce quality content, but also distribute it properly. Beware of publishing the same article on more than one website as Google is going to find it out sooner or later, and your business is going to suffer in return.
How to Avoid It?
On top of producing content regarding your business, you need to make a plan regarding what you can do with it. You should use different content forms like infographics, blogs, news, video, articles, etc., so that you can publish on different websites.
Forgetting About Social Media
In this digital era, if you are not using social media to up your gains, you are not doing it right. It doesn’t matter what kind of business you are running or which industry you belong to; social media is going to give you the needed push to connect with your audience that no one else can.
Your link building strategy needs to look as natural as possible, and you can do it through social media. By attracting your audience on social media platforms, you can easily build a following for your business and advertise products and services.
How to Avoid It?
Even if it’s not clear to you how you can integrate social media in your link building campaigns, you should still build a presence on platforms like Facebook, Instagram, Twitter, etc., and keep engaging with your followers.
Only Using High DA Links
While high DA links are some of the most precious links out there when it comes to link building, not every business can afford to build a profile containing 90+ DA websites. Even if you can’t do so, it’s better to diversify your portfolio.
Even if the link you are going for is not as high as you would want it to be, if it provides relevant information to your audience, you can still use it. It is a very creative and lucrative way of saving some money along with providing your audience with the value that they desire.
How to Avoid It?
You should look for the best websites in your niche regardless of their niche. If you look close enough, you might be able to find a few blogs that have a very high DA, but they still post quality content regularly that your readers can enjoy.
Giving Up too Easily
Link building is a very competitive field, and there is no finishing line. Just when you think that you have done everything that you can, you find another strategy that is perfect for your business. This endless race and competition require a lot of fuel, and you might feel burned out.
If you put all your heart and soul into a campaign and it still didn’t work, and you are wondering why it happened, it might be due to the fact that you gave up too soon. Link building is a complete process of idea, execution, failure or success, and repeat.
How to Avoid It?
Giving up after struggling for a very long time is human nature. If you feel like you have done everything to no avail, you should study your campaign to find out what you have done wrong. You can use this information in future campaigns, which is going to maximize success.
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