Business Analysis Techniques Series – SWOT Analysis

Business Analysis Techniques Series SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. It is an extremely popular framework for strategic planning, opportunity analysis, competitive analysis, business, and product development. Strengths and weaknesses are internal to the organization, while Opportunities and Threats are external to the organization. SWOT can be performed at any scale […]

The Role of Innovation Accounting in Driving Business Strategy

Have you ever wondered how successful businesses stay ahead of the competition? Well, innovation is often the key, but there’s more to this. You need to ask yourself; how can you measure and track innovation initiatives to ensure they drive your business strategy forward? In this article, we’ll explore the role of innovation accounting in […]

TikTok Marketing For Small Business: 3 Dos And Don’ts

Over the years, TikTok has continued to grow in popularity, making it one of the most sought-after marketing platforms for businesses, brands, and influencers.  As of 2023, there are over one billion active TikTok users worldwide, with 23 million engaging in active shopping and spending about USD 2.5 billion. With these numbers, it’s safe to […]

6 Social Media App Ideas To Grow Your Business

The global social media ecosystem is constantly evolving and growing. Social media leaders like Facebook, WhatsApp, and Instagram have over a combined 3.6 billion active users across the globe. Now, social media platforms, due to their massive user base, have also opened new opportunities for businesses to grow. These platforms have allowed companies to reach […]

What is SQM Club and How Can It Benefit Your Business?

What is SQM Club? A non-profit company called SQM Club was established in 1996. By sharing best practices, benchmarking information, and training resources, it primarily aims to assist organizations in improving their customer experience. Some of the top businesses in the world in sectors like telecommunications, financial services, and healthcare are members of the SQM […]

How to develop successful social media policies for your business?

Social media has become an integral part of modern business, providing a powerful tool for connecting with customers, building brand awareness and driving sales. However, without proper guidelines in place, social media can also be a source of risk and liability for businesses.  Developing a comprehensive social media policy is crucial for ensuring that your […]

6 Basic Accounting Needs for a Produce Business

If you’re a produce business owner, there are several accounting requirements that should be top of mind to not only maximize your revenue opportunities, but stay organized and compliant while doing so. Without a proper understanding of bookkeeping basics, it can be difficult to make sound financial decisions. To help guide you in the right […]