Does your website design belong in 1994? Is it generating enough traffic for your business? Are you receiving a good return on your investment every month? If you answered no to any of these questions, then it’s time to update your website design.
Maybe you think your site is fine even though it’s not performing as you expected. Maybe you worked hard at building the perfect site, but it’s not giving you the results you wanted. Ongoing maintenance is one of the most important components of a successful site. Here are five reasons why you should update your site.
1. First Impressions Count
Ever received a business card from a client? What’s the next thing you did? One of the first moves that a person makes is visiting the site that’s listed on the card. What was your first impression of their site? Did it have the learn more here button?
You should make the right impression for your business — especially when it comes to your site. In the event that your business is growing and expanding, then your site should reflect that growth. You can’t rebrand your business without ensuring that your site reflects those changes. Inconsistency across your marketing campaigns will create confusion among your customers.
2. Your Site Isn’t Mobile-Friendly
Fifty-six percent of online traffic comes from mobile devices. People are no longer visiting sites on their desktop. And that number is expected to grow over time. If your site isn’t mobile-friendly, then you could be missing out on this increased traffic growth.
With the popularity of responsive web design and second-screening, you want to ensure that you’re catering to every type of visitor. You shouldn’t neglect those who want to visit your site on their smartphone or tablet. One quick way to find out if your site is mobile-friendly is to use Google’s Mobile-Friendly Test.
3. Make Your Visitors Keep Coming Back
An important aspect of marketing is to keep those customers around. Keeping existing customers is cheaper than acquiring new customers. In order to keep them around, you want to have up-to-date information that helps them achieve their goals. Maybe it’s through a monthly blog post, a bi-monthly e-mail newsletter, or special discounts.
By keeping your site educational and informative, you build trust with your customers and clients. This type of trust can be hard to build. Build up that trust by providing content that’s relevant to their needs.
4. Your Content Isn’t Up-to-Date
Speaking of your content, is it even up-to-date? If your business is growing, then your website needs to reflect it. You can’t have a website that’s stuck in the past while your company is expanding. You want to make sure that your site reflects this new information.
5. Increase Traffic & Search Engine Rankings
Google loves new content. This search engine also loves content that’s evergreen and informative. The more content you provide, the more that search engines will boost your rankings. Search engines will give you some love if you provide your customers with relevant and informative content on a regular basis.
If your blog hasn’t been updated in a while, then search engines will stop crawling your site. You may notice that your search engine rankings have dropped as a result. Search engines are always looking for fresh content that’s targeted to your audience. This provides you with more opportunities to increase rankings for certain keywords.
There are plenty of ways that you can keep your site up-to-date with fresh content. This Google Freshness Factor guide will help you out with its handy illustrations.
As you can see, everything is related to content. Adding and updating content will keep your website fresh and up-to-date. You’ll see an improvement in search engine rankings and return on investment. Learn more here about website design.