Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
User Experience should be considered the root of every part of program development. UX design is he process of creating products while carefully considering the usability and function. Successful UX Design results in a physical or digital product that enhances satisfaction and meaning for users. For software developers, User Experience design is integral for creating […]
Personalization is an effective tool that has been used to market product and services over the years. Personalization makes customers feel valued and it helps them identify with a certain brand. For email campaigns, studies show that the emails that were personalized achieved higher click through rates than those that were not personalized. This goes […]
When it comes to business, it’s easy to rise above the competition. The bigger and more important challenge is staying on top. You just need to look at Blackberry and Nokia, and how they got overtaken by Apple and Samsung in the smartphone race. It doesn’t matter how fast you get there as long as […]
As we all know, how much mobile apps are useful nowadays. The craze of smartphones iPhones, iPads, or Android Phones rises as Mobile Apps Development industry is rising. Mobile Applications has become an inevitable part of our daily lives. A mobile application is a software application designed to work on wireless computing devices such as […]
What are the benefits of Digital Marketing? Is digital marketing beneficial at all? Should a business look into it at all or should you focus on traditional advertising? Well, while we cannot say that traditional advertising is no longer useful, we can, however, tell you that digital marketing should be an integral part of your […]
A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
Increasing population has increased the problem of unemployment, and the unemployed youth means the low economic development of the nation. Due to various reasons, poverty level always remains beyond the stipulated line. So, the government encourages the small and medium enterprise to eradicate the poverty. Medium and small businesses are the spine of every nation’s […]
Digital marketing is an essential process for any enterprise or an individual business. In an ever growing online world, reaching out to the target audience and offering them the solutions they need makes online marketing strategies crucial. From global corporations to individual bloggers, all employ online marketing tactics to engage with their customers and drive […]