Having a content marketing strategy is an integral part of achieving any success online. At least that’s what you’ll hear if you listen to some of the most prominent marketers and influencers online. But why exactly is content marketing so important? The truth is, many businesses don’t have the answer. They know that it’s essential […]
Today people are comparing Facebook ads to the Google AdWords platform. Several people around the globe strongly believe that Facebook ads have the potential to overtake the Google AdWords platform in terms of its reach in the next couple of years. If you are reading this in America, you must step up your Facebook ad […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
Congratulations! You’ve added a blog to your website, and you’re ready to write your first post! The excitement of launching your blog may result in a few mistakes that you could have avoided with a bit of preparation. Before you get started on your first article, read through these common blogging mistakes and make sure […]