Twitter is a powerful marketing platform with over 320 million monthly active users, which presents a gold mine for opportunities with massive potential to brand awareness. Marketing your product or service on Twitter requires strategic planning to keep your audience engaged, which lets you stand out of the competition. Some of the twitter marketing tips […]
When there is something as powerful as social media out there, you should aim to make it your friend. The benefits of social media are numerous and generating leads is certainly one of them. Social media is also a budget-friendly lead generation tool. However, don’t be fooled by this tempting lead channel. If you think […]
When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]
To the digital era, the cloud has proved to be a big blessing. It enables storing of a large amount of information- photos, videos, music, messages, etc. with a limited budget. With the dawn of internet, backing up data became much easier by storing it on the server rather than hard drive. Also, data can […]
The simplest app can be built in just 20 mins, well, if you’re using a platform like Configure.it. If you’re starting from the ground up, it might take days, months or even years to develop a perfect app comprising all the functionalities and features that you had set out to deliver. Creating mobile apps for […]
Technology just keeps getting better, and there’s no stopping when it comes to the various innovations the industry can come up with. Digital marketing is now increasingly being used over traditional marketing efforts by many businesses globally, and trends change as consumers also evolve. Now more than ever, businesses are fast to adapt these changes […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
Digital marketing is an essential process for any enterprise or an individual business. In an ever growing online world, reaching out to the target audience and offering them the solutions they need makes online marketing strategies crucial. From global corporations to individual bloggers, all employ online marketing tactics to engage with their customers and drive […]