How to Start Microblogging on Instagram? 4 Pro Tips

As both businesses and individuals are moving toward social media, microblogging has become a great informative tool for marketers, influencers, and brands. Just like blogging on the web, microblogging is one way of increasing engagement on social media platforms. These platforms are therefore amazing places to start your own microblog. There are some general tips […]

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]

Social Listening: How to Leverage it for Your Business

Always listen first before you speak – It is something we have been taught while growing up. As individuals are trained to understand the importance of active listening and thoughtful communication, brands do not always have the strategies or tools to do so at scale. When you are running any business, it is necessary to […]