From a comparatively fair cost of living to great weather, San Diego favors indeed as one of the best places to operate a business. Forbes once ranked San Diego as the best city for startups. Perhaps, you wish to try your hand by starting your dream business but have no clue on how you’d survive […]
When you plan on upping the ante on your digital marketing game, search engine optimization or SEO can be one of the most efficient strategies out there. Not only do you get to focus on appealing to search engines, but good SEO practices, in general, can greatly improve your potential for being known across multiple […]
Launching a successful eCommerce business can be quite challenging. Some estimates peg the failure rate of eCommerce to be over 80%. There are a few reasons why so many businesses fail. Firstly, running an online store requires expertise in several independent functions like supply chain, marketing, technology and accounting. It also requires capital investment in […]
Search engine optimization has never been as complicated as it has become today. With so many new algorithmic changes taking place every other day, it is hard to keep up and find a strategy to improve your search engine rankings. It is natural to feel confused at times and may be demoralized when your strategies […]
Planning is essential for the success of any business. In business circles, strategic planning refers to a process in which an organization construes its strategies and makes decisions concerning the allocation of resources to plans set forth by the business. A strategic plan can break or make your enterprise; thus you must put in lots […]
With so much information around us at all times, people are becoming more specific about what they what and how they want it. Generic optimization methods that only take care of tags, headers and keywords are not enough. People are looking for results about specific regions, brands and times. It is a result of the […]
Online shoppers want to feel that they are getting their money’s worth. As such, pricing products is taken very seriously by e-commerce stores. It is one of the top agendas in any e-commerce company. Conventional wisdom says, going for either cost-based pricing or value-basedpricing is the right move forward for e-commerce pricing strategy. But is […]
The digital world is evolving, and so does the aspiration for genuine human connection. The same goes with all businesses. Sometimes, potential clients just want to hear from you instead of communicating with you through email. You may be one of those smart marketers who continue to rely on telephones, even if it is considered […]
Do you know how many hours an average person use their mobile a month? 87 hours a month, according to the experts at the Flurry Analytics. That’s about 90% of time spent using apps on mobile phones. If people are spending that many hours using their mobile apps, then, why aren’t you making profits? There […]
An application for a food ordering company is not a choice any more. It has actually become a necessity. The online shoppers expects to get their order then and there, hence, a just sticking to a conventional website may cost you some conversions. The revenue generated by this industry via mobile devices has crossed a […]