In digital marketing, specialists and generalists play distinct yet crucial roles. Among these roles, Email Marketing Specialists and General Marketers stand out as key players, each with unique skill sets and responsibilities. In this blog post, we will try to understand the critical disparities between these two roles, shedding light on the skills required for […]
AI in marketing is booming, with major companies investing in AI start-ups to enhance processes. Marketers are creatively using AI for precise targeting and content creation. Global AI marketing revenues are expected to jump from $27.4 billion in 2023 to $107.4 billion in 2028. A 2022 survey found that 60% of marketing leaders use AI […]
Are you struggling to keep your business afloat? Racking your brains about how to market your products or services? Thinking of ways on how to best put your brand in the best light? Then worry not as there are new brand marketing trends that can infuse new life into your flagging brand or business. What’s […]
In marketing, there is no easy one-size-fits-all solution. Different products need different strategies to maximise conversions. For example, there is a difference between marketing an iPhone and marketing insurance. So whether you sell products, services, or both, in this article, we set out the difference with the aim of helping you market your business better…Let’s […]
Having a strong brand identity is important for the success of any business in today’s competitive market, but what exactly is a brand identity? What does it entail, and how can you build a strong one for your own company? It’s a complicated concept that many can struggle with, including seasoned business owners. Don’t worry; […]
The traditional marketing methods surely bring a lot of revenue, but it is often unable to engage the audience. The business owners are looking for social media marketing agencies that will be able to increase the retention rate. Social media marketing in 2020 will flourish. A social media marketing agency specializes in leveraging various platforms […]
By applying marketing strategies to your YouTube videos you can build social proof of your brand among your consumers. YouTube is a great marketing tool, brands should include this in their strategies for their business. The benefits of YouTube marketing for your business are massive in terms of engagement, website visits, conversion rates, etc. because […]
A personal branding consultant takes over the most important aspect of your business; brand reputation. If you are struggling with: Understanding what your business should be known for Knowing what to cover in your marketing campaign Differentiating yourself from competitors Attracting the right clients Positioning yourself in your niche Personal Branding Consultant vs Other Personal […]
There is a war between data thieves and defenders. It has been a game that can be termed a cat-and-mouse war. The moment white hats counters black-hat malicious behavior; another one forms but with an ugly head. Experts are looking for ways the playing field will be tilted to favor infosec worriers. Most companies are […]
Introduction DraftKings Inc. (NASDAQ: DKNG) has become a household name in the world of sports betting and online gaming. The company’s meteoric rise to prominence in the last few years has captured the attention of investors, sports enthusiasts, and industry analysts alike. DKNG stock has been a focal point for many as it represents an […]