Data, Analytics, Algorithms But What About Humans? Why Your Marketing Needs to Go Beyond Numbers and Be About Connection

As the competition heats up in the business landscape, more and more companies are realizing they need a personalized approach toward acquiring and retaining customers. This requires data, but building the human connection is about more than just numbers. Humans are necessary to glean important insights or patterns that are crucial to a personalized approach. […]

The importance of omnichannel marketing

You may have heard buzzwords like “omnichannel marketing” in the past year. But, what exactly does this term mean? Omnichannel marketing is a marketing strategy that integrates all aspects of a company’s business to be able to reach their target audience. Omnichannel marketing allows companies to simultaneously market to consumers through different channels, such as […]

Checklist To Choose The Best HRMS Software

HRMS Software- A Vital Decision For Any Organization We all know about the crucial role played by HRMS software in helping HR professionals to manage their employees and automate HR tasks. HR software is used by organizations to manage various routine HR operations such as: Recruitment Onboarding Training Payroll Time tracking Attendance Employee performance Employee […]

The Key to Developing a Successful Marketing Strategy

When you are getting ready to launch your startup, developing a successful marketing strategy is every bit as important as writing your business plan and finding trustworthy accounting solutions. But, what makes a marketing strategy successful? Your audience does! Your audience needs to feel like your business is the ideal solution to their problem. At […]

Why Real Estate Agents Should take their Social Media Marketing Seriously: 5 Benefits

The sudden emergence of the COVID-19 pandemic has emphasized the importance of online connectivity more than ever. With strict social distancing measures and community restrictions still in place, businesses have relied heavily on online marketing to engage with customers and promote their products. And this includes real estate businesses. As we entered the next age of […]