Starting your own business gives you freedom and opportunity that few other “jobs” can. You have complete control over your time (a blessing and a curse), you don’t have a boss, and every decision you make is yours. However, similar things can be said about franchising. There is less freedom, true, but at the same […]
Many office workers believe that freelance is a much better option than a full-time job. Well, indeed: you have a flexible schedule and everything you need for work is just a laptop and an Internet connection. It doesn’t matter where and when you do your job and these aspects make freelancing really attractive. However, leaving […]
What first comes to mind when hearing about an international business? For most, it’s a multinational company or maybe an enterprise that has a worldwide approach to the markets, production and/ or operation in one or more countries. With that in mind, here is all you need to know with regards of how to purchase […]
Hashtag marketing is a pretty serious trend right now, as businesses from all over the world are leveraging its features to generate significant benefits. Whether you’re running a small business, a digital empire, or a nonprofit organization, hashtags can allow you to improve your online presence while enhancing your brand’s reputation. In today’s post, I’m […]
Running a business isn’t an easy feat but operating a startup can prove even harder. Startup owners face many setbacks and challenges on their road to entrepreneurial success, particularly when it comes to cash flow. Thankfully, there are some funding options when it comes to boosting your startup, namely in the form of unsecured business […]
For any business to succeed, it’s important to ensure that marketing is at the heart of the start-up strategy. Marketing is an extensive field that involves a lot of aspects. Nevertheless, your success depends on your strategy you put in place. Marketing involves strategies that introduce a product or service and then promoting it in […]
Launching a successful eCommerce business can be quite challenging. Some estimates peg the failure rate of eCommerce to be over 80%. There are a few reasons why so many businesses fail. Firstly, running an online store requires expertise in several independent functions like supply chain, marketing, technology and accounting. It also requires capital investment in […]
There are a lot of small and mid-level law firms who struggle to do proper marketing for their establishments. The initiatives of marketing and promotion that they take are more or less sporadic. The central reason for this is that these law firms are more focused on running the law firm on a day to […]
Videos are exploding on Facebook nowadays because they have become the best way to create engagement with the social media community. For businesses, this could mean a HUGE marketing opportunity. It’s the reason why more and more companies are investing in video production services. The good news is, creating videos is now fast and easy. […]
Starting a business can be a great opportunity. However, it can also be very difficult. Luckily, there are plenty of tools and resources that you can use to help. In fact, these can be invaluable to your situation. The truth is, though, that there are certain problems that every small business owner will face when […]