If there is one buzzword in business today it is digital marketing. We are all consumers, even without realizing it. When done well you benefit by getting what you want, and you can even be entertained half the time doing it. But if you were to ask the average person what the different kinds of digital […]
The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]
To ensure you have a successful and profitable business, you must know different tactics and approaches that will work best for you. This can only be achieved with the help of Inbound Marketing Strategies. Having a detailed understanding of this strategy is crucial for the growth and success of your business. Using and implementing this […]
When you’re dealing with digital marketing, you’ll do your best at all times to ensure that the strategy you devise, as well as each of the advertising campaigns you launch online, brings the best results for the company’s business. That’s the point, isn’t it? Meet the User Vision Regarding Online Advertising Everyone who’s in that […]
The number of people using social media is constantly on the rise and has grown substantially over the past few years. According to We Are Social and Hootsuite’s latest collection of Global Digital reports, the social media users worldwide have increased by 9% since 2018 to a total of 3.5 billion. Considering that approximately 45% […]
Personalization is an effective tool that has been used to market product and services over the years. Personalization makes customers feel valued and it helps them identify with a certain brand. For email campaigns, studies show that the emails that were personalized achieved higher click through rates than those that were not personalized. This goes […]
When you want to be able to grow your business and generate more leads, it can be hard to know where to put your dollars. Half the world will tell you that if you’re not on social media then you’re already dead in the water, whilst the other half will wax lyrical about nothing other […]
In a 2014 post on T-Sciences, it was revealed that a human brain process images 60,000 times faster than text. After all, we are visual by nature. Which also explains why 80% of marketers use visual content in their social media marketing. In today’s world, that is cluttered with a lot of content, and visual […]
What are the benefits of Digital Marketing? Is digital marketing beneficial at all? Should a business look into it at all or should you focus on traditional advertising? Well, while we cannot say that traditional advertising is no longer useful, we can, however, tell you that digital marketing should be an integral part of your […]
As a business owner, you should know what it takes to be successful in the global market. With very dynamic and oversaturated markets, you need to be able to adapt as quickly as possible. To do this, you might need the knowledge and skills of professional marketers to help you with your marketing initiatives. Here […]