The last few years have seen businesses strive and focus more on branding-related aspects. This is a significant shift from a stage where the businesses’ products and services were boosted through marketing and advertising. With the coming of the digital age, brands realized that new-age platforms can help give their business an individual personality. They […]
Social media has surely proven useful over the past years. Once a communication trial that later evolved into social media platforms figuring out just how much individual data people would make accessible to their “digital networks,” social media remains a vast part of Americans’ daily lives. For businesses, social media has created a way to […]
Don’t be surprised. Yes, it is possible to trademark a username if you apply it to distinguish your products or services from others. Those who are into entertainment can also apply for a trademark. In registering your username, make sure that it is unique, and it belongs only to your products or group. USPTO (the […]
Are you looking to give your business better branding through modern means? Do you want to create a social media marketing strategy to improve brand awareness? If your answers are yes, then you’ll want to make sure that you’re on the important social media platforms. With the internet now full of virtual social spots, finding […]
Smart business branding is crucial today to attract attention from the competition. You have to be distinct, or you’ll be lost in a sea of firms available. What’s more, your brand name needs to target the best customers and focus on an audience that will certainly benefit most from your services or products. Finally, your […]
Branding is the marketing practice of using unique images and words to differentiate your product or service from competitors. A good brand will reveal who you even to consumers that have never come across you. It will also help to evoke emotional connections from your employees and loyal customers. Once you create a great brand […]
Every business should include a social media strategy in its marketing plan. No matter what goods or services you are selling, consumers and businesses alike will research your digital profile. Engaging social media posts are a proven way to control your message, broaden your reach, and target your ideal customer. However, social media is far […]
Have you ever given thought to what is the one element in marketing which ties up all the content created and promoted for your business? It is Brand Messaging. Brand Messaging is known to be the underlying message or value proposition which is conveyed with aspects like the language or tonality in your content. Brand […]
In early human civilization, a brand referred to the distinctive mark given to livestock by their owners. But it’s safe to say branding has changed throughout millennia. A quality brand is now far more than a recognizable logo. It’s an experience. And if you know how to build a positive one, you’ll cultivate faster growth, […]
Snapchat, Instagram, Twitter, Facebook, TikTok… The list of social media platforms is endless. And the world has fallen prey to them all. As of January 2020, there are 3.80 billion social media users worldwide. That’s a more than 9% increase since last year- amounting to 321 million new users. Moreover, on average, a person spends […]