The majority of business is done online today, and because of this, search engines have become a business owner’s best friend. If you own an eCommerce store, your site rank in search engine results can make or break your company and its reputation. Here are some techniques for improving your rank on the search engine […]
The rise of digitalization has opened wide opportunities for the fashion industry. Recent reports show that the global online fashion market will reach around $765 billion by 2022, this simply means an increase of $281 billion will be projected that is 58% higher than this year. It is also predicted that more than 36% of […]
The ecommerce industry is one of the most rapidly-changing industries on the planet, in part because of the rise of new technologies. In this article, we’ll take a look at what ecommerce platforms are and investigate which five ecommerce platforms are the best ones to use in 2020 and beyond. What is Ecommerce Platform? An […]
Most small and medium enterprises (SMEs) are resorting to e-commerce as a way of modernizing their operations and expanding their market outreach while minimizing the operations costs. The internet, especially the use of social media, has helped SMEs to fight competition from multinational companies that have huge financial resources at their disposal to withstand stiff […]
Search Engine Optimization has grown a lot from witless keyword stuffing to generating meaningful content. SEO has a tremendous role back in the days where Google just knew keywords. Now SEO has elevated itself to a new level where Google wants what audience wants. As an SEO professional, you need to master these 6 major […]
In 2017, ecommerce captured around $2.3 billion in sales and it’s likely to hit $4.5 billion by 2021, according to Statista. You want a tiny little part of that, don’t you? This is why you have set up an ecommerce site and waiting for it to take off. In spite of all your hard work, […]
Online shoppers want to feel that they are getting their money’s worth. As such, pricing products is taken very seriously by e-commerce stores. It is one of the top agendas in any e-commerce company. Conventional wisdom says, going for either cost-based pricing or value-basedpricing is the right move forward for e-commerce pricing strategy. But is […]