The power of social networks: 10 Best Social Media Strategies for Promoting Your Fashion Brand

Snapchat, Instagram, Twitter, Facebook, TikTok… The list of social media platforms is endless.  And the world has fallen prey to them all. As of January 2020, there are 3.80 billion social media users worldwide. That’s a more than 9% increase since last year- amounting to 321 million new users. Moreover, on average, a person spends […]

Best Practices for Facebook Marketing

Reigning as the largest social media network, Facebook is used widely across the internet. Netizens spend an average of 50 minutes a day on Facebook. It has massive marketing opportunities for businesses looking to boost their reach. At the time, when Facebook applied its latest algorithm, the chances of your published content reach your targeted […]

The Metaverse: What It Is and How to Market Your Brand in It

Introduction Imagine entering a world where the lines between digital and physical media are blurred, allowing your brand to engage with customers in a setting where the only constraints are your imagination. Greetings from the metaverse, a new frontier in consumer engagement that is quickly taking the lead. The global metaverse revenue opportunity is expected […]

Exploring the Captivating World of Art on Zoo TikTok

In recent years, the popularity of TikTok has skyrocketed, capturing the attention and creative expression of millions around the world. This unique platform, known for its short video format, has become a hub for various forms of entertainment, including dance challenges, comedic skits, and even educational content. However, one genre that has been steadily gaining […]

The Art of Creating a Genius Commercial: Insights from Industry Experts

When you’re flipping through channels or scrolling through social media, what makes you stop and pay attention to a commercial? It’s the art of creating a commercial that grabs your attention and keeps it. This art is a blend of creativity, psychology, and strategic marketing techniques. You may think a genius Verizon commercial, for example, […]

5 Proven Digital Marketing Strategies That Deliver Results

Introduction There is reason to believe that most businesses find digital marketing to be a highly complex and confusing field. With agencies providing a wide array of digital marketing services, as well as suggesting strategies, investments, and objectives, the challenge can become overwhelming for businesses. ‘What works and what does not’ is a recurrent question […]

TikTok Marketing For Small Business: 3 Dos And Don’ts

Over the years, TikTok has continued to grow in popularity, making it one of the most sought-after marketing platforms for businesses, brands, and influencers.  As of 2023, there are over one billion active TikTok users worldwide, with 23 million engaging in active shopping and spending about USD 2.5 billion. With these numbers, it’s safe to […]