There is reason to believe that most businesses find digital marketing to be a highly complex and confusing field. With agencies providing a wide array of digital marketing services, as well as suggesting strategies, investments, and objectives, the challenge can become overwhelming for businesses.
‘What works and what does not’ is a recurrent question that comes up in many discussions between agencies and companies. With digital marketing being a highly dynamic and evolutionary field of activity, changes and strategies come thick and fast.
In this article, we look at the five proven strategies that are sure to deliver results for businesses. We speak to the best minds at some of the world’s leading digital agencies and create a list of strategies that help businesses.
List of 5 Proven Digital Marketing Strategies that Deliver Results
Earned Media Strategy
You might be wondering- what is earned media? Experts point out that there are three kinds of strategies that businesses usually pursue. Owned Media (business website, social media profiles, and internal brand blog), Paid Media (AdWords, Search, etc.), and Earned Media.
Earned Media in very simple terms can be referred to as the organic shares, likes, comments, and traffic that your owned media receives. In fact, experts suggest that earned media is heavily dependent on content. This means that brands need to exploit word-of-mouth marketing.
Content Marketing Strategy
With digital audiences evolving, the push to ads is getting replaced by providing knowledge, information, and education. Users are more likely to go for brands that offer them solutions to their problems, rather than simply falling for click-baits and paid advertising models.
For brands, this means a strong focus on their internal blogs and other digital touch-points. It is important that brands strive to build long-term credibility, loyalty, and trust. Once this is established, sales, revenues, and profits will follow undoubtedly.
Google My Business (GMB)
Yes, GMB works big time! Google is really pushing the ante when it comes to businesses and their GMB profiles. In fact, if you are a business that is looking to capture the local market and demographic, you need a strong and aggressive GMB strategy right off the bat.
Creating a GMB page, putting up content, interacting with audiences, and focussing on positive reviews can help you with digital success and performance. Just like a social media strategy, it is high time brands and agencies start focussing on their GMB marketing.
Search Engine Optimization (SEO)
Like it or hate it, if you are looking for digital success, SEO needs to be a part of your long-term digital strategy. This is especially true for niches like lawyers, law firms, doctors, and other white-collar businesses. SEO is one of the most successful digital marketing strategies ever.
Whether it is Off-Page SEO or On-Page SEO, it is important that brands utilize and push the same aggressively. SEO should be considered in terms of a long-term investment. It helps generate organic traffic and allows you to build a brand that delivers performance.
Email Marketing Strategy
Email marketing continues to be the digital marketing strategy with the least amount of investment and the highest ROIs! In fact, it handsomely outscores everything from social media marketing to paid search. Email Marketing is critically important for B2B businesses in 2021.
When it comes to cold outreach, email marketing still continues to carry that extra bit of professionalism. It allows you to connect with your customers, vendors, and other businesses that can benefit from your product or service. It should always be a part of a businesses’ digital marketing strategy in 2021 and beyond.
The Final Word
Businesses need to ensure that they are collectively following all the above-mentioned five strategies for the best results. In fact, doing the same will allow you to accelerate the performance of your digital efforts and start delivering results in no time. If you would like us to clarify more of your doubts, let us know the same in the comments section below.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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