Most of the business owners jumping into the field of digital marketing have this basic notion that they have to drive traffic into website to achieve the marketing goals. What they generally fail to realize is that most promising aspects towards marketing success is not quite associated with web traffic, but it lies with the […]
Newyear is generally believed to bring big changes and opportunities, for sharp and forward thinking entrepreneurs. And what exactly are those opportunities. We have asked a few people to offer their best predictions on where their business is going, and where you wish it to go in the future. Have a look at what the […]
In a world filled with internet email popup solutions, SEO tricks, social media targeting and so much more, digital media can look like quite the intricate and complex network of strings and decisions. However, many businesses have mastered the art of sticking to basics, in order to guarantee the full effectiveness of any other elements […]
Social media marketing is not only important to share views, pictures and make connection with others around the world but also essential for online presence. Due to the reason today’s small and medium sized industries of all types are using social media to building their online presence and promoting their products and services, sometimes in […]
Digital advertising is an essence of global marketing nowadays. The spending in this field will reach nearly $230 billion this year and grow by more than 40% until 2020. At the same time, official estimations suggest that almost 14% of digital advertising revenue come from retail industry. In such circumstances, retailers need to adapt to […]
The holiday season is upon us and it is by far, the best time of the year, both for people and businesses alike. Holiday marketing is a crucial part of marketing campaigns and it brings in huge benefits if done right and timed to perfection. For these things to happen though, you need to be […]
Market research is crucial to the success of every business regardless of its size and scope. According to research studies, a major reason for most startup failures is lack of knowledge about consumer needs, suppliers, market trends, competition, product pricing, and marketing. Startups owners are faced with unique business challenges and tough competition from already […]
Introduction Imagine entering a world where the lines between digital and physical media are blurred, allowing your brand to engage with customers in a setting where the only constraints are your imagination. Greetings from the metaverse, a new frontier in consumer engagement that is quickly taking the lead. The global metaverse revenue opportunity is expected […]
If there’s one thing you can be certain of today’s consumers is that everyone uses social media. Although social media is nothing new, it is still another world for many businesses. However, if companies realize the importance of social media, they can leverage its power to position their brand effectively. Brand positioning may not be […]
Fresh off the heels of National Small Business Week earlier this May, now is the perfect time to take a look at some of the big business problems facing many small businesses. While there are a plethora of issues specific to small businesses that make running one a unique challenge, there are plenty more challenges […]