The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]

What are the 6 reasons for killing an app through a bad UX

Overview The essential factor of your e-commerce app’s success is its quality. Sometimes it is seen that the businesses make poor UX choices by looking over the requirement of the customers. Your app can still have some UX incorrectness even when you are taking care of their painstaking scope. The customers have lots of choices […]