Every website design has a goal, whether it is to sell, entertain, educate, or generate leads. There are many reliable as well as corrupt methods to go about achieving those purposes. Most website owners are familiar with search engine optimization (SEO). They understand what they need to do to draw people to their website. The next step is to reduce the time between landing on the website and purchasing the product or service on offer. How does this time reduction help? It minimizes the user distraction coefficient, which influences the user’s conversion from a visitor to a buyer.
Conversion Rate Optimization (CRO) is the method of magnifying how users interact with a website to enhance the probability of conversion. Many factors influence conversion rates, such as from design and color preference of the website. This article will share the extensive blows involved in optimizing a WordPress website for better conversions.
Running on, here are some necessary guidelines for CRO, obtained from a well-known analytics expert: You must point your CRO efforts toward getting more conversions. CRO is all about putting yourself in your visitors’ shoes and reasoning from their viewpoint. It’s the method of making the desired action for your visitor as realistic and straightforward as possible. You can address CRO in two ways, evidence-backed and generic techniques. The first one demands more effort and usually has a better ROI. Generic technique may not always work. One strategy may not work for all websites.
Identify the Section You Need to Optimize
Set the foundation and understand what you need to do. Identify the component in your site that lacks optimization. As we’ve shared before, CRO depends on the website’s vision and the type of products or services. These factors dictate the type of visitors your website attracts.
Here’s an instance. Assume a scenario where you specialize in WordPress consulting services, and you offer a free consultation. Your intention should be to optimize the page and the call to action (CTA) that includes the free consultation. People are more likely to convert if they love the initial free offering.
Set a Baseline
Before you can begin optimizing, you need to understand the past performance. That’s where the baseline befalls in. Look up the growth statistics to set that as your baseline and then select a viable sample time duration in days, weeks, or months. Select a duration according to the website’s offering. For instance, if the service you provide lasts for a month, select time duration as a month. Now, adhere to it for the CRO process.
How to go about it in WordPress:
Google Content Experiments is a part of Google Analytics and is an excellent method to split test WordPress pages. It allows for the creation of aims and the enrollment of page variants for tracking. It also supports webmasters to classify a “winning” page.” A plugin to integrate Google Content Experiments with your WordPress website gives an interface to add the code snippet to your web pages.
Identify the Barriers
Now that you’ve settled on a particular page you desire to optimize, start separating the conversion funnel into genuine parts. If you have a tremendous bounce rate, identify the section where the users tend to drop. That’s the part you need to improve. Prepare many variants of that part and A/B test each one of them.
It’s not regularly the case that users want to depart from your site. Sometimes you might need to execute only minor modifications to your landing page and see how they work. For example, you might have set your CTA in a carousel. In a carousel, slides are visible for only a short time. It takes away the CTA sooner than a user can notice it. Flash and HTML5 splash sheets have this problem. Despite how pretty they look, they’re old school, out of style, and terrible for both SEO and CRO.
It is considerably better to have a static landing page with the message promptly visible.
Disrupt the Barriers
If your bounce rate is flying, ask yourself – Why is it that visitors are dropping at this singular page?
Here is some question to ease you recognize the culprit:
- Is the CTA accurately visible, or is it tricky to find?
- Is the CTA clickable? Are visitors clicking the CTA?
- In both situations, use heatmap analytics software to accomplish the same.
- Is the risk bar too high? For instance, asking for credit card details for a free discussion isn’t such a great idea. On the flip side, “no credit card required” makes a better conversion opportunity.
Rinse and Repeat
We must realize that CRO is a continuously growing process. After exploring a set of procedures for a particular set of elements, you gain a reasonable conversion rate. A revolution in the industry trend affects the masses. Think about the smartphone growth and the Internet of Things. Users’ interests shift, so do their expectations.
General Ways to Improve CRO
We’ve discussed marketing-specific procedures – classifying barriers, CTAoptimization, microscopy, etc. Let us glance at some of the other techniques you can employ to increase the conversion rate. These methods are general and usually work for all websites striving for a good user experience (UX). Nobody, including Google, likes a slow website, right!
They usually cost high but give you peace of mind. Here’s a list of the various hosting techniques, grouped in decreasing order of cost:
Managed WordPress Hosting
Transfer your WordPress site to a well-known managed WordPress hosting corporation – they’re speedy, and you don’t have to worry about hosting, speed, security, and update issues. You only need to pay the monthly charge, and then you’re free to concentrate on your content.
Cost: $30-250 USD/month
Shared WordPress Hosting
Use a shared WordPress hosting service. It is a form of distributed hosting specific to WordPress. Many hosting services offer it.
Cost: $15-80 USD/month
Managed Cloud Hosting Service
Use a managed cloud hosting service like Cloudways – they host and maintain your WordPress site in cloud hosting providers such as Microsoft Azure, Digital Ocean, AWS, and Google Cloud.
Your organization’s CRO activities are not a one-time job. Similar to SEO, it must keep up with the most advanced interests of your visitors. The methods shared here are highly efficient and will give you quick results if you implement them correctly by understanding your current insights and your customers’ choices. For instance, many Credit Loan Providers sites have been drawing a good return on investment by employing paid techniques. A similar example you can also refer to the health insurance comparison website in Switzerland. Many big websites like Microsoft and Amazon also go for these paid but high-quality services to maintain a reasonable conversion rate and assurance of security and integrity.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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