Categories
Feature Story Social Media & Marketing

Pros and cons of digital marketing and traditional marketing

There are various kinds of marketing strategies which professionals use to establish their brand identity and communicate with audiences. These include traditional marketing strategies, digital marketing strategies, or a combination of both. When it comes to choosing a marketing strategy for your business, it is crucial to select that which brings in maximum profit. In […]

Categories
Business Feature Story Social Media & Marketing

Top 8 reasons why Social Media Marketing is vital for Your Business

Social media has surely proven useful over the past years. Once a communication trial that later evolved into social media platforms figuring out just how much individual data people would make accessible to their “digital networks,” social media remains a vast part of Americans’ daily lives. For businesses, social media has created a way to […]

Categories
Feature Story Social Media & Marketing

Why Social Media Will Continue to Reign in 2021

Social media has come a long way. It’s everywhere. It’s inevitable. It’s powerful, and it’s here to stay. Everyone has witnessed brands shift to online in 2020, and it will continue to grow into a powerful marketing strategy every business should utilize this year. Considering that around 3.8 billion people–about half of the world’s population, […]

Categories
Social Media & Marketing

How Customer Data Platforms Ensure Your Marketing Campaigns Convert into Holiday Cheer?

The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]

Categories
Business Feature Story Social Media & Marketing

Top B2B Social Media Strategies That’ll Turn Your Startup into a Social King

Contrary to popular belief, social media can be a highly effective marketing channel for B2B businesses. With the right strategies, they too can get results and be successful on social media. Companies like IBM, Google, and Hubspot are living proof of this. They have done such a great job of sharing engaging content that grows […]

Categories
Business Social Media & Marketing

A Simple Guide to Writing Marketing Emails to Help Your Business Grow

They say that the very first marketing email was sent in 1978, and it brought $13 million through sales. Since then, it has become one of the most commonly used marketing tools. Emails remain an effective way to build an authentic connection with your target audience, which can make your business thrive. Email marketing is […]

Categories
Social Media & Marketing

How a Social Media Marketing Campaign Can Inspire Change in Society: 6 Examples

The global digital population has reached a peak of 4 billion active internet users worldwide. And this makes social media one of the most popular things all over the internet. The number of total social media users is skyrocketing, and most of them are active every day. Hence, it has become one of the beter […]

Categories
Feature Story Social Media & Marketing

A Beginner’s Insight To The Digital Marketing

If you’re reading this, I assume you must have heard about digital marketing like most people have. Right now there are more than 3.6 billion active internet users who watch some type of digital ads daily. This figure is constantly growing. Smartphones play a huge role in this. As more people are on their phones, […]

Categories
Business Social Media & Marketing

How to Trademark a Username & Social Media Policies

Don’t be surprised. Yes, it is possible to trademark a username if you apply it to distinguish your products or services from others. Those who are into entertainment can also apply for a trademark. In registering your username, make sure that it is unique, and it belongs only to your products or group. USPTO (the […]

Categories
Feature Story Social Media & Marketing

Top 12 Instagram Marketing Tips for Explosive Growth in 2020

Instagram for business has, in recent years, emerged as a powerful tool for marketing professionals looking to drive brand recognition and sales. In fact, seventy-five percent of marketing professionals are determined to make full use of Instagram’s nearly 849 million strong advertisement users to sell their products by the end of the year. While you […]