Your customers are out there searching for products and services in your local area. Whether or not your company turns up on their search results is down to the effort you put into your SEO and local SEO. And, if your business does actually show up on the local search rankings, will they click through and visit your site or get in touch to enquire about your services? Much of whether this happens comes down to the local SEO tools that you use.
But what are the benefits of SEO, and how can you drum up more trade for your business using local SEO services?
In this article, we’ll share some local SEO tips while discussing the top seven local SEO tools needed to grow your small business.
What Is Local SEO?
Local SEO should be a critical aspect of your overall SEO strategy. It is particularly relevant if you have a physical location or your business depends on local customers finding out about your business online.
Local SEO is also of benefit to both web and mobile users as it will show the results in their area. For example, if you were to Google “plumber near me,” then you’ll find that the results will be tailored to your current location, making them relevant to you.
Local SEO gives your business a competitive edge. There are lots of factors that will affect where you rank; these might include: local keywords, name, address, and phone number, as well as customer reviews.
Why Is Local SEO So Important?
Whether users are searching for electricians near me, or SEO services St. Petersburg, they expect the best options to be returned in the search results.
It may surprise you to learn that over 80% of all local searches are unbranded. This means that your business can capitalize on this fact. By being the top result for your business type, you’ll be able to attract new customers through your doors.
Here are some of the tools you could use to help you achieve your local SEO aims.
1. Moz Local
One of the most popular local SEO tools is Moz Local. This is because they realize that small businesses are busy people, so many of the tools they offer are automated.
Adding your business to local listings sites such as Google and Yelp can be time-consuming. Moz automates this process and makes it easy to update your listing. All of your listings can be accessed via one handy dashboard allowing you to check for accuracy and consistency.
The Moz dashboard lets you track your reviews too. You’ll be able to find out and respond to reviews directly from the platform straight away.
2. Google My Business
Google My Business allows you to list your website with Google. This will help you to feature on Google’s Local Pack and Maps.
Listing your business with Google My Business should be an essential task on your SEO checklist.
In addition to listing your site, you can add photos, including opening hours, and even add posts.
3. SEO Profiler
Using keywords in your content will really help your local SEO game. SEO profiler is a tool that lets you do exactly that. The platform helps you find the best local keywords to boost your position in the search rankings.
Not only this, but they also offer SEO auditing and provide you with recommendations for improving your ranking position.
GeoRanker is a handy tool that will help you find your local listings while tracking your current search rankings.
In addition to this, GeoRanker will also create local citations for you on many sites across the internet. They also have a rank checker that will let you see where your business sits in the search rankings at any given time.
Whitespark is a fantastic local citation finder. It helps you find any mention of your business from across the internet.
There are lots of great local SEO tools from Whitespark which will help identify any talk of your business. From here, you can respond to mentions in reviews and social media comments.
In addition to Whitespark’s very popular citation finder, there are many other tools that will help you build your reputation online, including reputation builder, link prospecting, and local rank finder.
BrightLocal is a great option if you’re looking for an SEO reporting platform. The service offers lots of local SEO features, including finding and monitoring citations from all over the internet, online review monitoring, search rank tracking, and SEO reporting.
All of the different features will break down your local SEO performance, letting you know exactly where you can improve.
Synup is a complete local SEO tool that includes some of the best features found in all of the tools discussed in this article. You’ll be able to see all of your local listing sites through Synup while it’ll automatically scan through them all to detect any inconsistencies or mistakes. They also provide a service that allows you to manage industry-specific listing sites.
Besides managing your local listings, Synup has reputation management tools. You’ll get notifications whenever someone mentions you on any platform.
Local SEO Tools to Grow Your Small Business
Using the right local SEO tools can help propel your business to great heights. Local SEO is something that all businesses should strategize for, and these tools can help you make the most of it. For more great articles on a range of topics, check out the rest of the site.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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