Hiring a Virtual Employee: Recruitment Strategies

When you look at the present job market, there’s no dearth of skilled professionals. Even the pandemic ensured most budding talent utilized their time effectively. As such, organizations are usually on the lookout for people who help the company grow. Naturally, finding top-notch folks who would serve the organization better is a continual process. What […]

How To Keep An Audience Engaged During Virtual Company Events

With most company events going virtual in the era of Covid-19, keeping your audience engaged has never been more challenging. People tuning in from home have more distractions that can tear their attention away from your event. Fortunately, there are several strategies you can rely on to boost audience engagement. The team at Purple Patch, […]

What Does a Brand Ambassador Do?

Brand ambassadors are integral in enhancing brand awareness and promoting products or services. As an official representative of a company, a brand ambassador develops meaningful relationships with target audiences, provides customer insights, creates engaging content, and collaborates with internal teams to achieve key objectives. The specific responsibilities of a brand ambassador can vary but typically […]