Social Media Marketing Trends Digital Marketers Should Watch Out For In 2020

The number of people using social media is constantly on the rise and has grown substantially over the past few years. According to We Are Social and Hootsuite’s latest collection of Global Digital reports, the social media users worldwide have increased by 9% since 2018 to a total of 3.5 billion. Considering that approximately 45% […]

Make Your Customers Engaged Through Your Social Media Presence

Nowadays, every company has a social media presence or they’re in the process of establishing it. Social media has become essential for businesses, mainly because it’s one of the best channels for creating business visibility and awareness, as well as building a relationship with the target audience. However, engaging the audience effectively on social media […]

How to Successfully Run a Social Media Advertisement for Your Business?

Crafting a successful social media strategy is what you will exactly need for your business to grow. It solidifies your branding, generating high-quality leads, and sales. But it can also be a huge waste of your time. So, the key here is how you can create, carry out, and measure your entire plan strategically. For […]

What is Single Customer View in Marketing?

Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]

4 Mistakes That Can Wreck Your Social Media Marketing Campaigns

Navigating the social media marketing (SMM) world isn’t as complicated as you might think. That is, if you know how, when, and what to say and do to generate the results you want out of your marketing campaigns. However, despite the straightforwardness of implementing a successful marketing campaign, no one is immune to committing social […]