Uses of Artificial Intelligence in Healthcare

Artificial intelligence has revolutionized most if not all sectors and the healthcare industry has not been left behind. Powered by machine learning algorithms to train computer systems to think, act, and make decisions like humans, AI in the healthcare industry is being applied to transform the patient experience, clinical practice, diagnosis, treatment, resource management, and […]

Data, Analytics, Algorithms But What About Humans? Why Your Marketing Needs to Go Beyond Numbers and Be About Connection

As the competition heats up in the business landscape, more and more companies are realizing they need a personalized approach toward acquiring and retaining customers. This requires data, but building the human connection is about more than just numbers. Humans are necessary to glean important insights or patterns that are crucial to a personalized approach. […]

Different Uses Of Data Science Online Training In Our Day To Day Life

Data Science deals with statistics, data analysis, machine learning, and many more methods. It uses various fields which include scientific methods, processes, systems, algorithms. These fields extract knowledge from data in a structured and unstructured form often termed as Data Mining. It includes theories which have the context of mathematics, computer science, statistics, and information […]

What Advanced Marketing Personalization Is and How to Use It?

Personalization is an effective tool that has been used to market product and services over the years. Personalization makes customers feel valued and it helps them identify with a certain brand. For email campaigns, studies show that the emails that were personalized achieved higher click through rates than those that were not personalized. This goes […]

Improving Ecommerce SEO: Website Optimization Tips to Boost Your Rankings

Introduction For eCommerce businesses, implementing effective search engine optimization (SEO) strategies is essential for driving traffic, leads, and sales. SEO helps customers find your online store through organic search results rather than expensive ads. Website optimization refers to technical and on-page elements that make your site appealing to search engines like Google.  An optimized site […]

The Power of Digital Marketing: How to Maximize Your Reach

Introduction It is important to understand how digital marketing can completely change the way you interact with your audience as you delve deeper into the field. The strategies you need to effectively engage with your customers are always changing along with the digital landscape. The growth of mobile marketing is one of the biggest changes […]